Vice President, Brand Marketing

About You

You are a seasoned brand leader with a multidimensional skillset across brand marketing, storytelling, communications, PR, influencer, and social. You thrive at the intersection of creativity and strategy—bringing big ideas to life while ensuring they ladder up to business goals. You’ve built iconic campaigns, stewarded brands through evolution and growth, and know how to make noise in culture. You’re energized by collaboration and have a strong point of view, but you also know when to listen. You lead with brand clarity and can guide both internal teams and external partners toward ambitious, inspiring outcomes. 

About The Role

As the Vice President, Brand Marketing, you will lead the strategic development and execution of goop’s brand marketing efforts, including brand marketing, public relations, influencer, and social media. You will be responsible for shaping goop’s holistic brand narrative, ensuring cohesion across all external touchpoints, and driving brand consistency across our Beauty, Fashion, and Food marketing programs. Reporting to and working closely with the CEO, you’ll oversee an agile, high-performing team and collaborate closely with executive leadership, creative, editorial, product development, and digital marketing partners to grow brand awareness, affinity, and equity.

• Design and execute on a thoughtful, proactive brand narrative strategy to advance goop’s brand positioning and messaging, ensuring consistency and resonance across all channels
• Design and execute on goop’s annual brand marketing calendar in partnership with Creative, Growth Marketing, and Editorial teams, aligning with key product, brand, and culture moments
• Oversee brand campaigns, PR, influencer, and social media strategy—ensuring aligned storytelling and cultural relevance
• Partner with internal stakeholders and external agencies to amplify the CEO & Founder’s leadership platform and thought leadership efforts
• Shape proactive and reactive communications strategies to manage brand reputation and mitigate risk
• Build and nurture media, influencer, and industry relationships to increase brand visibility and relevance
• Define and track KPIs across all brand marketing functions; use insights to inform future strategy and campaign optimization
• Lead and develop a best-in-class brand team across brand marketing, PR, influencer, and social
• Select and manage agency partners to support campaign development, media outreach, and influencer activations

Qualifications & Experience

• 12+ years of brand marketing experience, with oversight across communications, PR, influencer, and social
• Proven track record of building and executing breakthrough brand strategies in the beauty, fashion, wellness, lifestyle, or luxury space
• Deep understanding of consumer dynamics, cultural trends, brand storytelling, and media/influencer dynamics
• Demonstrated success managing high-visibility campaigns, executive communications, and reputational initiatives
• Strong leadership and team management skills, with experience mentoring and scaling high-performing teams
• Excellent communicator, capable of articulating vision and strategy to senior stakeholders and cross-functional teams
• Highly collaborative, proactive, and adaptable in a fast-paced, entrepreneurial environment
• Experience working with in-house creative teams, editorial partners, and agency relationships

FAQ 

• Compensation: $200,000 - $225,000 + Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
• Benefits: Generous health benefits package, fertility benefits and paid parental leave. 
• Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica   
• Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.