Leads AI-assisted visual production for Walmart Creative, creating photorealistic campaign imagery across product, lifestyle, social, digital, and e-commerce formats. Builds scalable node-based generative workflows, develops prompt and LoRA strategies, composites and retouches imagery in Photoshop, mentors designers, and evaluates emerging generative AI tools. The role combines hands-on art direction with ownership of the studio’s generative production pipeline.
Position Summary...What you'll do...Role summary:
The Manager, Generative Art Director leads AI-assisted image production at Walmart Creative — turning product briefs into compelling stories through concept, prompt, and execution of high-fidelity, photorealistic visual campaigns, directing AI-generated imagery that bypasses the generic "AI aesthetic" in favor of believable, human-centered storytelling grounded in authentic lighting, composition, depth-of-field, and color. This is a dual-track role: you are both a working practitioner producing brand-right imagery daily and the internal expert defining how the studio's generative pipeline evolves. You report to the Executive Producer of Post Production and collaborate across creative, production, and post production.
About the team:
Walmart Creative's Post Production team spans commercial editorial, VFX, CG, audio, photo retouching, and Generative AI — an integrated group of specialists who bring campaigns from creative brief to finished deliverable at enterprise scale. The Generative AI practice is one of the team's fastest-growing capabilities, producing site imagery, campaign visuals, and social content across every format the brand requires. The team operates from the LA Studio in Los Angeles and functions as a true in-house studio: fast-moving, cross-disciplinary, and deeply invested in the craft quality of everything it produces.
What you'll do:
What you'll bring:
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
The Manager, Generative Art Director leads AI-assisted image production at Walmart Creative — turning product briefs into compelling stories through concept, prompt, and execution of high-fidelity, photorealistic visual campaigns, directing AI-generated imagery that bypasses the generic "AI aesthetic" in favor of believable, human-centered storytelling grounded in authentic lighting, composition, depth-of-field, and color. This is a dual-track role: you are both a working practitioner producing brand-right imagery daily and the internal expert defining how the studio's generative pipeline evolves. You report to the Executive Producer of Post Production and collaborate across creative, production, and post production.
About the team:
Walmart Creative's Post Production team spans commercial editorial, VFX, CG, audio, photo retouching, and Generative AI — an integrated group of specialists who bring campaigns from creative brief to finished deliverable at enterprise scale. The Generative AI practice is one of the team's fastest-growing capabilities, producing site imagery, campaign visuals, and social content across every format the brand requires. The team operates from the LA Studio in Los Angeles and functions as a true in-house studio: fast-moving, cross-disciplinary, and deeply invested in the craft quality of everything it produces.
What you'll do:
- Concept, prompt, and execute photorealistic AI-generated campaigns across product, lifestyle, social, digital, and e-commerce formats — art-directing generative outputs with the rigor of a live-action shoot.
- Build and optimize node-based generative pipelines in ComfyUI, Weavy, and Figma — developing prompt strategies, LoRA frameworks, and reusable workflow components that scale across campaigns.
- Perform high-level Photoshop compositing and retouching, blending AI outputs with real product photography and brand assets.
- Coach and mentor designers on AI-assisted workflows, prompt engineering, and node architecture — building team capability across the studio.
- Evaluate and introduce emerging GenAI tools, serving as the studio's primary subject matter expert.
What you'll bring:
- 2–3 years of hands-on experience with Generative AI engines, pipeline architectures, and image generation tools in a professional production environment.
- Proven background in art direction, graphic design, retouching, or compositing — with a portfolio of believable, artifact-free AI-generated imagery.
- Deep knowledge of photography, lighting logic, lensing, and color grading applied to generative outputs.
- Mastery-level Adobe Creative Suite proficiency, with expert-level Photoshop compositing.
- Advanced experience in ComfyUI, Weavy, or equivalent node-based tools, including LoRA and ControlNet workflows.
- Advanced LLM proficiency for prompt engineering, concept development, and VibeCoding-style automation scripting.
- 7+ years total in design or creative roles; agency and in-house brand experience preferred.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year's experience in interactive design, editorial content management, or related field OR 3 years' experience in interactive design, editorial content management, or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Content Management Systems, Managing interactive projects in an online creative or related digital field, Working for or with creative agencies, Working with Design Software (For example, Adobe Creative Suite), including proficiency in advanced functions (For example, multi-layer masking and compositing)Primary Location...5404 Jandy Pl, Los Angeles, CA 90066-7006, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Similar Jobs
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