SUN DAY RED - Associate Program Manager, Social Media

We’re looking for a dynamic, creative, and forward-thinking Associate Program Manager, Social Media to join our team at Sun Day Red. This role is instrumental in shaping our digital identity - crafting compelling stories, amplifying our brand voice, and authentically engaging with our global audience and influencer partners. The ideal candidate brings a strategic mindset, creative instincts, and a sharp understanding of social media platforms, trends, and best practices. You’re an idea generator and a maker - excited to experiment, iterate, and bring fresh concepts to life. As a self-starter, you thrive in a fast-paced environment while maintaining a meticulous attention to detail and organization to deliver a best-in-class brand presence across every channel.

Essential Functions and Key Responsibilities:

• Social Content Strategy & Execution: develop and manage the global social content calendar, ensuring seamless alignment with integrated marketing campaigns and broader business objectives.
• Content Creation & Publishing: collaborate with members of the brand marketing team to curate, edit, and publish compelling organic content, develop high-quality creative assets, craft platform appropriate copy, and publish engaging social posts across all major channels.
• Social Media Planning: collaborate on monthly social media plans that support go-to-market (GTM), eCommerce, and brand-building initiatives—tailored to drive engagement and results.
• Influencer Marketing Support: identify and collaborate with relevant influencers and brand ambassadors, maintain influencer relationships via social media, assist in the execution of product seeding, and report on influencer campaign performance.
• Community Engagement: Own the social care experience by managing customer inquiries and engagement through our designated community management tool—ensuring brand voice, responsiveness, and connection.
• Analytics & Reporting: monitor social media metrics and KPIs, analyzing data to evaluate the performance of campaigns and content. Provide monthly reports and insights to drive actionable, data-driven content strategy adjustments.
• Performs other related responsibilities as assigned.

Knowledge and Skills Requirements:

• Strong creative and visual skills with experience in content creation and curation
• Effective communication and collaboration skills, with the ability to work effectively in a team environment and across departments
• Excellent written and verbal communication skills, with the ability to craft compelling and on-barnd messages.
• Proficiency in social media tools such as Hootsuite, Hookit, RivalIQ, and more
• Proficiency in photo & video editing tools such as Photoshop, Final Cut, or Premiere Pro strongly preferred.
• A genuine passion for content and social media, with a deep interest in the golf, sports, fashion, and/or athleisure industry
• Comfortable in a startup environment, adaptable to change, resourceful and capable of juggling multiple projects at once

Education, Work Experience, and Professional Certifications:

• High school diploma required. Bachelor’s degree in marketing or communications strongly preferred.
• 3-5 years of experience managing social platforms, preferably in the golf, sports, fashion, apparel, or lifestyle industry
• Experience in social media analytics and reporting tools to track and measure campaign performance
• Experience in identifying and implementing innovative social media strategies to drive engagement and brand growth.

Work Environment / Physical Requirements:

• Normal office conditions. Consistent computer use.
• Occasional travel required (est. 10%)
• Ability to work extended hours/weekends as needed to support athlete win activations, launches, etc.
• Light physical effort equal to frequent lifting or moving of medium weight materials (35 lbs)

TaylorMade/SUN DAY RED is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $74,000 - $80,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.

#LI-onsite

#LI-CL1

TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.