Strategist (Digital Media Strategist/Planner)

The Strategist is responsible for partnering with Sales to achieve regional revenue goals, leading the Deal Response stage of the sales cycle to close opportunities. This entails working cross-functionally across GumGum’s Growth Team to prepare recommendations that address the client’s needs and objectives and position GumGum to partner effectively with the client on each potential campaign. 

Success in this position requires the ability to understand client needs, craft solutions that match needs to GumGum’s offerings, project manage, storytell, and prioritize competing response demands.  This role will operate in a fast-paced environment with tight deadlines. Measures of success for this role include RFP Win Rate, Closed Deal Value (i.e., value of won RFPs), Average Deal Size, and quality of partnership (to Sales).

Note:GumGum fosters a flexible hybrid work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office in Santa Monica.

What You'll Achieve

• Deal Response Leadership
  • Lead creation of the response for every Deal Response stage opportunity. This includes any deal regardless of size, account, channel, or type (incoming or proactive)
  • Drive cross-functional alignment on what to propose throughout the response creation process. This involves preparing for, facilitating, and following up on discussions to brainstorm and review proposed solutions. It may also require pushing back internally and offering alternative solutions 
  • Prepare required response deliverable(s) that are on time and of high quality 
  • As needed, contribute to client follow-up efforts on specific deal responses, such as insights for a check-in email or participation in a response feedback call
• Response Deliverable Creation (Deliverable Quality)
  • Prepare response deliverables that succinctly communicate our understanding of the client’s needs and a proposed solution in a manner that differentiates GumGum and is palatable to media buyers
  • Understand GumGum’s value proposition and offerings and consistently reflect this understanding in all response deliverables
  • Fully utilize team resources to create responses as efficiently as possible
  • Take a data-driven and analytical approach to storytelling, leveraging data tools and reporting, including but not limited to Looker, Quantcast, and Comscore
• Client Strategy Team Effectiveness
  • Contribute to team resources that will maximize the efficiency of response creation
  • Independently prioritize workload, involving manager for help when needed 
  • Work on at least one quarterly strategic initiative to improve the effectiveness of the Client Strategy team overall
  • Participate in the Buddy System to foster team-building and growth culture within the Client Strategy team

Skills You'll Bring

• Bachelor’s degree in business or a related discipline
• 2-4 years of work experience in digital media buying/planning in Adtech or Ad Agencies
• Experience developing proposals and pitches (media planning)
• Ability to use reporting tools like Comscore, Quantcast, and Looker
• Solid understanding of online display/programmatic advertising and media agencies 
• Proficient in Powerpoint and Google Slides 

What We Offer

• At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from $64,000 - $78,500 annually plus an incentive plan. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

  The total rewards package offered also includes an employer-matched 401(k) retirement plan and commission. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.