The Strategic Partnerships Leader will develop and negotiate deals with publishers, optimize distribution across channels, analyze performance metrics, and collaborate with internal teams to enhance partnerships.
About SmartFinancial
Benefits
SmartFinancial is a leading insurance technology platform transforming how consumers connect with insurance providers. Our marketplace intelligently matches high-intent shoppers with the right carriers and agents across multiple channels, delivering real-time results at scale. We’re growing fast and looking for bold, analytical, and driven marketers to help us accelerate even further.
About the RoleWe’re accelerating fast and are looking for a Strategic Partnerships Leader to expand and optimize our publisher ecosystem. You’ll work closely with major digital brands across news, personal finance, insurance, and comparison-shopping categories. This role is critical in expanding our reach and driving high-intent insurance shoppers into our marketplace.
This is a high-impact, performance-driven role for someone who thrives on owning partnerships, loves digging into data, and knows how to scale winning campaigns.
Responsibilities- Identify, develop, and negotiate supply-side deals with premium publishers and digital media platforms.
- Expand distribution across editorial, SEO, marketplace, and personal-finance channels.
- Oversee API, S2S, postback, pixel, and programmatic integrations for click, lead, and call distribution.
- Monitor traffic quality and ensure full compliance with internal policies and industry standards.
- Analyze funnel metrics including RPL, EPC, CTR, conversion rates, bind rates, and partner-level trends.
- Serve as the bridge between external partners and internal product, engineering, creative, and analytics teams.
- Bring market insights and partner requirements to influence product roadmap and supply strategy.
- On-target earnings of $200k+
- Competitive compensation structure with strong variable upside
- Equity: Stock options
- 4+ years in digital partnerships, publisher development, affiliate management, or marketplace supply roles.
- Strong understanding of performance marketing and monetization models (CPC, CPL, CPA, rev-share, pay-per-call).
- Experience working directly with insurance or financial publishers and optimizing traffic at scale.
- Technical fluency with APIs, postbacks, S2S tracking, and attribution/measurement platforms.
- Analytical approach with the ability to interpret complex partner reporting and funnel data.
- Excellent communication and negotiation skills, with the ability to influence cross-functional teams.
- High commitment to quality, compliance, and transparent performance insights.
- Experience in insurance, financial services, or other regulated verticals is a plus.
- Competitive Base Salary + Commissions + Performance Bonuses
- 401(k) with Company Match
- Health, Dental, and Vision Insurance
- Stock Options
- Internal Promotion Opportunities. We believe in growing talent from within
- World-Class Training and Onboarding
- Use the latest technology, tools, and automation systems
- Fast-paced, energetic environment where innovation is encouraged
- Play ping pong, collaborate with sharp teammates, and enjoy a culture that celebrates hard work and having fun
Be part of a rapidly growing tech company reshaping the insurance landscape!
Benefits
Top Skills
APIs
Attribution/Measurement Platforms
S2S Tracking
SmartFinancial Costa Mesa, California, USA Office
We are located in a fun, lively, neighborhood near restaurants, cafes, and entertainment venues. Plus, we're just a hop, skip and jump to the beach.
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