Staff Art Director, Product

We’re looking for a Staff Art Director, Product to own and evolve Oura’s visual language across illustration, photography direction, and iconography in the Oura App.  This is a craft-and-systems-driven role for someone who can build coherence over time: setting a clear bar, defining principles, and guiding work from a trusted network of human creators (illustrators, photographers, and partners) with a decisive editorial eye. You’ll work at the intersection of product design, brand, marketing, and E-commerce bringing editorial sophistication while ensuring the work remains consistent, scalable, and distinctly “Oura.”

What you will do:

• Own and evolve Oura’s product visual language for illustration, photography, and iconography—defining principles, guardrails, and a quality bar that scales across the app.
• Build and steward illustration systems (style rules, usage guidance, levels of abstraction, emotional tone, and governance) that stay cohesive as products and narratives evolve.
• Set photography direction and curation standards for product surfaces: subject matter, composition, lighting, tone, and sourcing—ensuring imagery feels human, contemporary, and trustworthy.
• Partner closely with Product Design and Design Systems to ensure icons and illustrative assets support clarity, accessibility, and conceptual correctness in UI.
• Develop clear creative briefs, references, and review rituals that help internal teams and external partners deliver consistent work with minimal iteration.
• Operate with a freelance-first mindset: source, onboard, direct, and manage external talent; maintain organized handoffs; and keep quality high.
• Advocate for human-made craft and responsible sourcing (illustration and photography), balancing speed with enduring quality.

This is a hybrid-remote role, with the expectation to work from our San Francisco offices at least half-time.

REQUIREMENTS 

We would love consider you for our role if you have: 

• 10 years of experience with at least 5 demonstrating ability to act as a high-influence individual contributor (Staff/Principal-style): setting direction, aligning stakeholders, and making durable decisions without formal authority.
• A portfolio demonstrating system-level thinking across illustration and photography (not just one-off executions)—including how you established principles, maintained cohesion, and evolved a style over time
• Deep experience working with freelancers and external partners: sourcing talent, writing briefs, directing creative, managing feedback loops, and delivering on deadlines.
• Strong taste and judgment across:
  • Illustration systems (primary)
  • Photography direction (secondary)
  • Iconography (supporting)
• Fluency collaborating with Product Designers and understanding how visuals support clarity, accessibility, and trust in UI contexts.
• Excellent communication skills: you can explain the “why” behind decisions and give feedback that is both rigorous and respectful.

BENEFITS

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health and add to our benefits!

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave
• Amazing culture of collaborative and passionate coworkers

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1: $198,050 - $233,000

A recruiter can determine your zones/tiers based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Arkansas (AR), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), Oklahoma (OK), Rhode Island (RI), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)