Sr. Performance Creative Strategist

About Us

Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe® and Soluxe®, custom-developed to support the way kids move, sleep, and grow — because comfort isn't just how it feels, it's how it's made. Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We're excited to be doing this, and we hope you will be too. If our mission resonates, we would love to hear from you.

Location:

Hybrid, with three days minimum out of our brand new, state of the art headquarters in Los Angeles, CA.

Visa Sponsorship

This position is not eligible for Visa sponsorship.

The Role

The Sr. Creative Strategist will play a pivotal role in ideating, executing, and evolving high-performing creative campaigns across paid media, email, and emerging channels. You’ll collaborate closely with our Growth, Brand, and Creative teams and  partners to translate insights into thumbstopping assets that elevate our brand and drive results.

What you’ll do:

• Develop and optimize creative strategies for paid social, search, display and emerging performance marketing platforms.
• Write strategic creative briefs and manage feedback loops with internal teams and external partners to ensure timely, high-quality asset delivery.
• Collaborate across teams to manage a content production calendar and align creative with channel-specific goals and brand voice.
• Lead A/B and multivariate testing to refine messaging, formats, and creative concepts based on performance insights.
• Analyze creative performance data to inform iterative improvements and future strategy, transforming consumer behavior insights into actionable creative direction that maximizes engagement and conversion.
• Partner with Brand, Growth, Influencer, and Merchandising teams to produce authentic, high-performing assets.
• Lead the sourcing, vetting, and management of creators and influencers for all paid media channels, including partnerships and approvals.
• Stay current on industry trends and competitive creative to guide innovation and creative differentiation.
• Act as a creative advocate within the Growth team, identifying opportunities for expansion through new content formats and platforms.
• Maintain a library of top-performing creative and collaborate with analytics to measure and communicate impact.

What you’ll bring to the team:

• 3–5 years experience in creative strategy, performance marketing, or a similar role at a DTC brand or creative agency.
• Deep understanding of paid platforms (Meta, Google, TikTok, Pinterest) and their creative best practices.
• Experience collaborating with creative professionals (designers, copywriters, producers) to develop compelling assets.
• Proven ability to use data and consumer insights to inform and optimize creative.
• Familiarity with email and SMS marketing platforms and their unique creative needs.
• Strong communication and presentation skills and ability to clearly articulate the “why” behind the work.

What we’re excited to offer you:

• Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories
• A supportive environment that fosters and encourages new ideas and innovation
• The opportunity to stock your drawers with Little Sleepies! Free pajamas & Play product when you join (and every year on your work anniversary!) and a generous employee discount all year long to keep you cozy

Benefits

• Health, dental, and vision insurance
• Paid time off, vacation
• Sick days
• Paid holidays
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend
• Internet stipend
• Company discount
• Team building activities
• Company-issued computer

Little Sleepies is an equal-opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status