Sr. Manager, Digital Experience

The Senior Manager Digital Experience is responsible for bringing the digital experience roadmap to life across our North American brand portfolio while driving synchronization within our global ecosystem. In this role, you will champion the "fan experience," translating digital strategies into high-performing, compliant, and intuitive website journeys.

Acting as a vital bridge between regional commercial squads and global technical teams, you will partner intimately with your European counterparts to operate as a unified, global digital experience organization. You will eliminate consumer friction points, drive discoverability, scale shared tech capabilities, and continuously optimize the digital funnel. This is an execution-focused leadership role tailored for a data-driven expert who thrives on cross-functional teamwork and global alignment.

This position reports to the Director Ecommerce, NA and is based out of our Irvine, CA location.

As the Senior Manager Digital Experience, you will have an opportunity to: 

• Bring the digital experience roadmap to life across brand websites by translating approved priorities into clear requirements, work plans, and measurable deliverables.

• Manage end-to-end execution of experience initiatives across key customer journeys, including navigation, search, product discovery, product detail (PDP), content, cart, checkout, account, loyalty, and post-purchase experiences. Partner closely with European counterparts, global digital experience team members, and Global Support product managers and engineering teams to align on scope, requirements, dependencies, priorities, and delivery.

• Lead, coach, and develop direct reports, acting as a dedicated mentor to upskill team in digital operations, content deployment, and data analysis while fostering a collaborative, consumer-first culture focused on effective execution.

• Drive search discoverability and customer acquisition by leveraging tools like SEMrush to deliver cutting-edge Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) initiatives.

• Use consumer insights, behavioral analytics, usability feedback, experimentation, and business performance to identify conversion friction points and recommend data-backed enhancements for inclusion on the roadmap.

• Safeguard brand compliance and digital inclusivity by ensuring all touchpoints meet digital accessibility (ADA) standards and WCAG requirements, actively utilizing compliance platforms like LevelAccess for regular audits and issue prioritization.

• Partner across global and regional Content, Merchandising, Digital Marketing, Ecommerce, Technology, Analytics, Legal, and Global Support teams to establish a shared understanding of objectives, scope, ownership, timing, and success measures for coordinated launches, campaigns, and ongoing site improvements.

• Apply and maintain digital experience standards, reusable patterns, operating processes, and quality expectations that improve consistency, speed, accessibility, and scalability across global regions.

• Manage a robust test-and-learn program using experimentation and qualitative and quantitative insights to validate opportunities, reduce friction, and improve customer experience and conversion.

• Define initiative-level success measures, monitor site performance, communicate actionable insights, and provide evidence-based recommendations to Directors and VP for roadmap consideration.

• Coordinate agency and vendor partners where applicable, ensuring quality, accountability, and alignment with approved roadmap priorities.

You have: 

• Proven People Leadership & Coaching Skills: 2+ years of formal people management experience, with a passionate track record of mentoring, training, and developing team members, helping them grow their skills in digital operations and data analysis.

• Cross-Functional & Global Collaboration: Strong leadership, presentation, and stakeholder-management skills. Proven ability to operate within a global matrix structure, comfortably collaborating across time zones with European counterparts to build a unified global team.

• The Ultimate Digital Liaison: Exceptional ability to act as a bridge between commercial teams (Merchandising and Digital Marketing), creative teams, and technical teams (Product Managers and Development Engineers) by translating business intent into technical requirements.

• Demonstrated Digital Experience Execution: 6+ years of experience executing digital experience, ecommerce, UX, or content roadmaps for consumer-facing websites (DTC strongly preferred).

• Deep Customer Journey & CRO Expertise: Strong understanding of responsive design, information architecture, conversion optimization, and user journey mapping, with a record of turning qualitative/quantitative data into friction-reducing site features.

• Advanced UI/UX Tool Proficiency: Hands-on experience collaborating with design workflows, creating wireframes, or reviewing design layouts using collaborative design platforms like Figma.

• Advanced SEO/AEO & Discovery Strategy: Practical experience leveraging enterprise search and optimization tools like SEMrush to drive organic traffic, uncover consumer intent, and track search trends.

• Digital Accessibility & Compliance Expertise: Firm grasp of digital accessibility standards (ADA/WCAG), with experience leveraging compliance platforms like LevelAccess (or similar tools) to run audits and prioritize remediation tickets.

• Data-Driven Mindset: Expert-level ability to pull actionable insights from digital experience tools and enterprise analytics engines (e.g., Google Analytics 4) to prove business value and measure success.

• Strong Program Management: Exceptional organizational skills to manage multiple priorities, campaign dependencies, site launches, and regional stakeholders simultaneously in a fast-paced environment.

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Pay Range:

The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Protected Veteran/Disabled