The Sr. Manager, Content Marketing will create and execute strategies to enhance brand awareness and lead generation, overseeing content creation and optimization across various platforms.
The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:
levoit.com | cosori.com | pawsync.com | etekcity.com
The Opportunity:
The Sr. Manager, Content Marketing is responsible for developing and executing a comprehensive content strategy that drives brand awareness, customer engagement, lead generation, and thought leadership for both the Levoit and Cosori brands. This role leads the content team in creating compelling, high-quality, and data-driven content across multiple channels and formats, ensuring alignment with business objectives and brand voice. The Sr. Manager, Content Marketing collaborates closely with cross-functional partners—including Product, Brand, Digital, and Sales—to maximize the impact and reach of content initiatives.
What you will do at VeSync:
Regional Content Strategy Planning (20%)
Develop a content strategy framework and design a standard process for localized content production.
Establish a regional market content demand docking mechanism to balance standardized and customized needs.
Develop a content performance evaluation model (including indicators such as SEO/SEM fit and conversion contribution rate).
Global Content Adaptation (25%)
Receive content produced by the headquarters from a global perspective and conduct in - depth analysis of its core messages and brand tone.
Adapt the content in combination with regional cultural characteristics, consumption habits, and market demands, including language translation and polishing, visual element adjustment, and cultural symbol substitution, to ensure the content resonates with local audiences.
Localized Content Creation (20%)
Create diverse localized content (such as videos, graphics, blogs, etc.) based on regional culture, consumption habits, and audience preferences to accurately reach target users.
Collaborate with local creators and key opinion leaders (KOLs) to produce high - quality content with local characteristics, enhancing user resonance and brand affinity.
Optimize content presentation forms and dissemination strategies according to the characteristics of different platforms (social media, official websites, e - commerce platforms, etc.) to improve content dissemination effects and interaction levels.
Content Performance Optimization and Iteration (20%)
Implement an A/B testing mechanism to continuously optimize regional content delivery strategies.
Establish a user feedback loop to drive the iteration of content creative directions.
Regularly produce content performance diagnostic reports to guide dynamic budget re - allocation.
Team Leadership & Management (15%)
Develop and maintain any needed tools, systems, and processes to collaborate with product, marketing, sales channels, to ensure regional success.
Build and lead a high-performing regional team, fostering collaboration and innovation.
Cultivate a culture of ownership, proactiveness, and result-driven performance.
Manage partnerships with external vendors, agencies, and developers as needed.
Define KPIs for the team and manage the team performance.
Key Metrics
Content Marketing
Organic Traffic Growth
Content Production Volume
Content Performance
Engagement Metrics
Search Ranking Improvement
Team building
The completeness of team structure
Quality of team goal setting, capability evaluation standards, growth path
What you bring to the role:
Bachelor’s degree in Marketing, Communications, Journalism, or related field
10+ years of experience in content marketing, editorial, or related roles, with at least 5 years in a leadership position
Proven success developing and executing content strategies that drive measurable business results
Deep understanding of SEO, digital marketing, and analytics.
Exceptional writing, editing, and storytelling skills.
Strong leadership, project management and cross-functional collaboration abilities.
Attributes:
Entrepreneurial spirit, grit, resilience, and find a way to get things done.
Proactive, results-driven with high ownership and commitment.
Growth mindset with a desire to innovate and continuously improve.
Collaborate with a global leadership team and talented professionals across multiple functions.
Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.
High integrity and humility, with a proactive and ownership-driven approach.
Comfortable managing multiple projects at once.
Location: This is an on-site, office-based role in Tustin, CA.
Salary: Starting at $145K
Perks and Benefits:
• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Gym
• Pet Insurance
• Fully stocked kitchen
Top Skills
Analytics
Digital Marketing
Sem
Seo
VeSync Anaheim, California, USA Office
1202 North Miller Street, Suite A, Anaheim, CA, United States, 92806
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