The Sr. Lifecycle Marketing Specialist will manage multi-channel marketing campaigns, focusing on email, push, and in-app messaging with a customer-first approach.
Your role in our mission
We’re seeking an experienced professional to join our Lifecycle Marketing team. Reporting to the Director of Acquisition Marketing, the Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel marketing campaigns. The ideal candidate has lifecycle marketing experience, managing and executing email, push, in-app and in-account messaging campaigns using a modern marketing automation platform. This is a great opportunity for someone who has a customer-first mindset and is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper’s bottom line.
How you’ll make an impact
- Manage daily campaign tasks, gathering and documenting campaign requirements and launching campaigns based on content calendar
- Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using data in API event payloads and user profile attributes
- Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized
- Collaborate directly with marketing analytics, product analytics, and the marketing team to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements
- Collaborate with legal and compliance teams to ensure marketing content is compliant with company and industry policies
- Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary
- Monitor campaign send counts and performance
- Provide insight and subject matter expertise
Skills that will help you thrive
- Bachelor's degree in Marketing or Business Administration and 5+ years of experience in lifecycle marketing or campaign execution. Applicants with no direct experience creating and deploying email or multi-channel campaigns will not be considered
- Experience in email, push notifications, in-app and in-account messaging strongly preferred
- Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, SFMC, Marketo, or similar experience is also relevant
- Direct experience coding HTML/CSS for email, including using Litmus or EoA to vet and troubleshoot cross-platform compatibility for mobile, dark mode, etc
- Knowledge of A/B testing and ability to translate complex test designs into campaign journeys
- Working knowledge of API events and webhooks
- Working knowledge of lifecycle marketing best practices
- Ability to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key projects
- Advanced Iterable skill or certification is a plus
- Fintech or financial services experience is a plus
What we offer
- The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's lives
- The opportunity to work in a fast-paced environment with experienced industry leaders
- Flexible time off, comprehensive health coverage, competitive salary, paid parental leave
- Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts
- A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts.
Interview process
- Recruiter Call: A brief screening to discuss your experience and initial questions
- Department Interview: Deeper dive into technical skills and project alignment with the Hiring Manager or team member
- Team/Virtual Interview: Meet team members for collaborative discussions, problem-solving, or technical exercises
#LI-RC1
Top Skills
APIs
CSS
HTML
Iterable
Webhooks
Similar Jobs
Big Data • Cloud • Fintech • Financial Services • Conversational AI
The Vice President, Portfolio Design Sales Specialist will accelerate sales growth, deepen relationships with financial advisors, and consult on portfolio construction using BlackRock's offerings.
Top Skills:
AladdinPortfolio Analytics
.png)
Artificial Intelligence • Big Data • Software • Analytics • Business Intelligence • Big Data Analytics
Responsible for securing cloud infrastructure, implementing security solutions, conducting assessments, and collaborating with teams. Mentors others in cloud security practices.
Top Skills:
Apollo GraphqlAWSCloudtrailGuarddutyIamKubernetesNode.jsPythonReactReduxSecurity HubTerraformTypeormTypescriptWaf
Artificial Intelligence • Big Data • Software • Analytics • Business Intelligence • Big Data Analytics
The Commercial Counsel will provide legal support for negotiations, develop contracts and templates, provide compliance guidance, and collaborate across departments on legal matters.
Top Skills:
CcpaCloud SecurityGdpr
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
