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A CDP Consultant serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on activation. You will be working with a multidisciplinary team of Architects, Data Engineers, Data Scientists, and Digital Marketers.
Role and Responsibilities
- Be a platform expert in Adobe Real-Time CDP and other Customer Data Platform solutions
- Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry
- Assess and audit the current state of a client’s marketing technology stack together with a Solutions Architect
- Conduct stakeholder interviews and gather business requirements
- Translate business requirements into CDP use cases
- Prioritize CDP use cases together with the client
- Create a strategic CDP roadmap focused on activation
- Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs
- Provide hands-on support and platform training for our clients.
Preferred Qualifications
- 5+ years of relevant work experience in marketing, consulting, or analytics
- 3+ years of experience working in an agency environment; strong consulting, and client-facing skills
- 3+ years of experience working with multi-channel marketing hubs by Adobe, Salesforce or similar
- Strong understanding of customer data platforms and the modern data infrastructure
- Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences
- Experience with Adobe Tags (formerly called “Launch”) and AEP WebSDK implementation is a plus
- Experience with analytics tools like Google Analytics or Adobe Analytics is a plus
- Experience with data visualization tools such as Tableau, PowerBI, etc. is a plus
- Experience with marketing automation tools is a plus.
- Experience with A/B testing tools is a plus
- College degree in Marketing, Business, Analytics, Data Science or related field.
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
