Own integrated media planning workstreams, develop full-funnel media plans, shape audience and channel strategies, allocate budgets, and lead testing and optimization. Interpret performance data, partner with analytics teams, present recommendations to clients, manage planning discussions, and mentor junior team members. The role requires independent ownership of integrated media plans across digital and traditional channels, strong media research and measurement skills, and proficiency with planning tools, spreadsheets, and presentation software.
Acadia is a modern digital growth agency built around helping brands solve complex marketing and media challenges with clarity, confidence, and measurable impact. We bring together deep expertise in paid media, retail & marketplace strategy, analytics & intelligence, SEO & CRO, and performance creative to drive growth across full-funnel experiences. Our approach is rooted in real data, strategic thinking, and an integrated lens that bridges audience insight, media planning, and commercial outcomes. At Acadia, we help clients make smarter investment decisions and out-flank their competition across channels and platforms.
Enough about us, let’s get to the YOU:
- You are an experienced integrated media strategist who is ready to take ownership of planning workstreams and play a meaningful role in shaping media strategy.
- You are confident in building full-funnel media plans and understand how channel roles, audience strategy, and investment decisions come together to drive business outcomes. You are comfortable operating independently while still collaborating closely with senior leadership.
- You thrive in a role where you:
- Own planning workstreams end-to-end
- Contribute to and help shape integrated media strategy
- Lead day-to-day client conversations on planning and performance
- Mentor junior team members and elevate work quality
- You enjoy being both strategic and hands-on, ensuring that strong thinking translates into strong execution.
- You have strong communication and presentation skills, with the ability to clearly articulate strategic recommendations and insights to both client stakeholders and internal teams.
- You bring a proactive, solutions-oriented mindset, with a passion for digital marketing and using data to inform and evolve media strategy.
- You are highly detail-oriented and organized, able to manage multiple planning workstreams while ensuring quality, accuracy, and alignment to strategic objectives.
- You are comfortable leading client communication and owning recommendations on budget allocation, tactical adjustments, and optimizations to drive performance against KPI goals.
RESPONSIBILITIES
Media Strategy & Planning
- Own integrated media planning workstreams across assigned accounts
- Develop full-funnel media plans aligned to client objectives, including:
- Audience strategy
- Channel roles and media mix
- Budget allocation and investment rationale
- Ensure plans align to overarching strategy set by Associate Media Directors or Media Directors
- Pressure-test plans for quality, feasibility, and performance potential
Strategy Development
- Contribute to development of integrated media strategy alongside senior leadership
- Help define audience approach, channel roles, and testing frameworks
- Identify opportunities to improve performance or evolve strategy
- Lead development of test-and-learn agendas
Measurement, Learning & Optimization
- Interpret performance data and translate into actionable insights
- Partner with Analytics to evaluate results across attribution, lift studies, and other measurement frameworks
- Ensure optimization recommendations align to business objectives and KPIs
Client Leadership
- Serve as a day-to-day client lead for planning and performance discussions
- Present plans, updates, and results with clarity and confidence
- Respond to client questions and provide informed recommendations
- Escalate strategic questions or risks as needed
Team Leadership & Development
- Mentor and support Integrated Media Planners
- Review deliverables and provide feedback to elevate quality
- Help guide workflow, organization, and prioritization across projects
Media Research & Analysis
- Leverage planning tools and data sources to inform strategic recommendations
- Translate research and data into clear strategic implications
- Support advanced analysis related to channel performance and media mix
- Senior Integrated Media Strategist candidates should have at least 4 years of media planning experience, including independent ownership of integrated plans and direct client presentation experience.
- Demonstrated experience developing recommendations across digital and traditional media channels.
- Strong understanding of audience research, media math, investment allocation, reach and frequency, flighting, and measurement.
- Experience using audience, competitive or media-planning tools such as MRI-Simmons, Commspoint, Resonate, MediaRadar, Vivvix, Placer.ai or comparable platforms.
- Strong proficiency in Excel or Google Sheets and PowerPoint or Google Slides.
- Excellent written, verbal and presentation skills, with the ability to turn complex information into clear recommendations.
Reports to: Integrated Media Lead or Integrated Media Director
What we offer - The Perks
- A work environment that enthusiastically encourages creativity, risk-taking and growth.
- 16 Paid Holidays
- Paid vacation and sick time
- We are closed Christmas Eve through New Year's Day
- Solid Health benefits (medical, dental, and vision insurance)
- 401k and Equity Grants
- Education Reimbursements
- Opportunity for growth that is second to none in the industry
- Flexible working hours
Acadia is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation,age, citizenship, marital status, disability, gender identity, or Veteran status. We believe that the more diverse we are, the more creative our work will be!
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