The Senior Growth Marketing Manager will lead multi-channel campaigns to drive brand awareness, generate leads, and optimize performance. Responsibilities include strategy development, execution, collaboration with stakeholders, and performance analysis to maximize ROI, with an opportunity to grow into a leadership role.
Exciting Opportunities at Maverick Payments!
Join our fast-paced, growing company and further your career with Maverick Payments, where you can thrive, your ideas are valued, and your colleagues feel more like family than coworkers!
About Us:
Maverick Payments is a family-owned and privately held full-service payment provider. Located in Calabasas, California, Maverick has created innovative technology designed for sales organizations, such as ISO’s and ISV’s, looking to monetize payments by reselling our white-labeled payments stack. Our payment products include merchant acquiring services, a proprietary gateway, ACH processing, fraud & chargeback tools, analytics, and other value-add services. Maverick’s team includes underwriting, risk management, compliance & legal, technology & product development, on-boarding, customer support, information technology, and more.
About the Position:
Reporting the Associate Director of Marketing the Senior Growth Marketing Manager is a data-driven, detail-oriented individual contributor. In this role the Senior Growth Marketing Manager will be responsible for leading the development and execution of integrated, multi-channel campaigns that drive brand awareness, generate qualified leads and unlock new revenue opportunities across our partner ecosystem. This role is responsible for full-funnel campaign strategy from audience segmentation and messaging to channel management and performance optimization with a focus on acquiring new partners and expanding relationships with existing Independent Sales Offices (ISOs), Independent Software Vendors (ISVs), and Financial Institutions (FIs).You’ll collaborate closely with Business Development, Partner Success, and Product Marketing to ensure campaigns are aligned with business goals and partner priorities. You’ll also manage paid and organic channels, develop compelling content and enablement assets, and continuously optimize performance to maximize ROI. This is a high-impact individual contributor role within a small, high-performing marketing team and partner closely with the Business Development and Partner Success teams to ensure campaign success with potential to grow into a leadership position as the function scales.
This position will consider remote candidates in the following states:
AZ, CA (Outside of LA Metro area), CO, FL, GA, ID, IN, KY, KS MA, MD, ME, NC, NJ, NV, NY, OH, TN, TX, UT, VA, WA.
Join our fast-paced, growing company and further your career with Maverick Payments, where you can thrive, your ideas are valued, and your colleagues feel more like family than coworkers!
About Us:
Maverick Payments is a family-owned and privately held full-service payment provider. Located in Calabasas, California, Maverick has created innovative technology designed for sales organizations, such as ISO’s and ISV’s, looking to monetize payments by reselling our white-labeled payments stack. Our payment products include merchant acquiring services, a proprietary gateway, ACH processing, fraud & chargeback tools, analytics, and other value-add services. Maverick’s team includes underwriting, risk management, compliance & legal, technology & product development, on-boarding, customer support, information technology, and more.
About the Position:
Reporting the Associate Director of Marketing the Senior Growth Marketing Manager is a data-driven, detail-oriented individual contributor. In this role the Senior Growth Marketing Manager will be responsible for leading the development and execution of integrated, multi-channel campaigns that drive brand awareness, generate qualified leads and unlock new revenue opportunities across our partner ecosystem. This role is responsible for full-funnel campaign strategy from audience segmentation and messaging to channel management and performance optimization with a focus on acquiring new partners and expanding relationships with existing Independent Sales Offices (ISOs), Independent Software Vendors (ISVs), and Financial Institutions (FIs).You’ll collaborate closely with Business Development, Partner Success, and Product Marketing to ensure campaigns are aligned with business goals and partner priorities. You’ll also manage paid and organic channels, develop compelling content and enablement assets, and continuously optimize performance to maximize ROI. This is a high-impact individual contributor role within a small, high-performing marketing team and partner closely with the Business Development and Partner Success teams to ensure campaign success with potential to grow into a leadership position as the function scales.
- Own the strategy, development, and execution of multi-channel campaigns across paid search, SEO (traditional + AI), email, organic social, webinars, and co-sponsored media.
- Build and manage campaign calendars, timelines, and budgets to ensure smooth rollouts and measurable impact.
- Partner with external agencies and internal stakeholders to execute high-performing Google Ads and SEO initiatives.
- Develop segmentation strategies to tailor messaging and offers for new and existing partner segments.
- Coordinate paid placements (emails, articles, social posts, ads) to drive awareness and funnel engagement.
- Collaborate with a graphic designer to bring creative assets to life across channels
- Work with Business Development to identify growth opportunities within existing accounts and design targeted campaigns to deepen engagement.
- Create and maintain sales enablement materials (case studies, one-pagers, pitch decks, RFP responses) that support partner acquisition and expansion.
- Plan, host, and moderate webinars for partner acquisition and thought leadership, including topic selection, speaker coordination, registration management, live facilitation, and post-event performance analysis to optimize future sessions.
- Gather feedback on lead quality and campaign effectiveness to iterate and improve performance.
- Align messaging across Product Marketing, Sales, and Partner Success to ensure consistency and relevance
- Track, analyze, and report on campaign performance across channels, providing insights and recommendations to stakeholders.
- Continuously test new tactics, formats, and technologies to stay ahead of industry trends.
- Recommend tools and vendors that enhance performance or reduce costs.
- Forecast spend and ROI in partnership with marketing leadership.
- Potential to grow into a team leadership role as the marketing function scales.
- Other duties as assigned.
- High school diploma plus relevant marketing experience.
- 8+ years of relevant marketing experience (preferably in payments fintech, SaaS, or B2B).
- 5-8 years’ experience expertise across performance marketing, email automation, and conversion rate optimization
- Portfolio of relevant growth marketing work required (campaigns, content, webinars, etc.).
- Proficiency in marketing platforms (Google Analytics, Webflow, SendGrid, Pipedrive etc.).
- Bachelor’s degree in marketing, business, or a related field a plus
- Experience making minor design revisions to content (Figma, Adobe Creative Suite) a plus.
- Strong communication and collaboration skills, with comfort giving and receiving feedback.
- Proactive, self-starter with a strategic and forward-thinking mindset and a high level of ownership and follow-through.
- Excellent interpersonal, and communication skills, with the ability to collaborate across all levels of an organization.
- Excellent attention to detail and ability to manage multiple projects and deadlines simultaneously. Ability to manage multiple priorities across stakeholders.
- Proficiency in Microsoft PowerPoint for internal and partner presentations.
- Competitive Salary, Bonuses and Incentives.
- Comprehensive employer sponsored health, vision, and dental insurance programs.
- Paid time off, Paid Sick and Paid Holidays.
- 401K plan with up to a 3% matching contribution.
- Commitment to Career Development and Advancement.
- Employee Recognition Programs
- Vibrant Office Culture, Team Building, Birthdays, Work Anniversaries, Snacks, and more!
This position will consider remote candidates in the following states:
AZ, CA (Outside of LA Metro area), CO, FL, GA, ID, IN, KY, KS MA, MD, ME, NC, NJ, NV, NY, OH, TN, TX, UT, VA, WA.
Top Skills
Adobe Creative Suite
Figma
Google Analytics
Pipedrive
Sendgrid
Webflow
Maverick Payments Calabasas, California, USA Office
5230 Las Virgenes Rd, Suite 300, , Calabasas, California , United States, 91302
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