Lead and optimize DigitalOcean's Product-Led Sales program through data-driven strategies, enhancing customer engagement, conversion, and retention.
Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you’ll find your place here. We value winning together—while learning, having fun, and making a profound difference for the dreamers and builders in the world.
We are looking for a Senior Growth Marketing Manager, Product-Led Sales (PLS) who is passionate about helping developers and small businesses succeed through data-driven growth strategies. Reporting to the Director of Growth Marketing, you will play a central role in the strategy, operations, and performance of our Product-Led Sales motion—turning customer insights into meaningful conversations that drive expansion, conversion, and retention.
As a member of our PLS team, you’ll blend marketing automation, customer analytics, and cross-functional collaboration to surface the right accounts at the right time for a sales-assisted approach. The ideal candidate combines deep experience in growth marketing with a strategic mindset and operational excellence—turning data into direction and systems into scale.
What You’ll Do- Contribute to our Product-Led Sales engine: Help to optimize DigitalOcean’s PLS program end to end—from segmentation and scoring to activation and reporting—ensuring that every qualified customer gets timely sales engagement.
- Drive operational excellence: Work in our PLS toolset (including Pocus) and performance reporting across Salesforce, Looker, and Amplitude to ensure accurate, actionable insights that connect marketing activity to revenue outcomes.
- Experiment and iterate: Test and refine new lead sources, data models, and scoring methods that improve lead-to-opportunity conversion rates and rep productivity.
- Collaborate across functions: Partner with Sales, Data & Analytics, and Revenue Operations to align strategy, share insights, and scale what works—ensuring our PLS motion drives both customer and business success.
- Elevate systems and processes: Identify and implement improvements to our GTM data flows, segmentation, and performance tracking to continuously level up the impact of our Product-Led Sales engine.
- PLS & Growth Expertise: Proven experience designing and scaling Product-Led Sales or growth programs that use data and automation to surface high-intent accounts and accelerate sales pipeline.
- Analytical & Reporting Mastery: Strong ability to connect activity to outcomes through reporting and attribution; advanced familiarity with Salesforce, Looker, and analytics platforms.
- Strategic Project Management: Exceptional attention to detail, cross-functional coordination, and prioritization skills to execute complex initiatives smoothly.
- Collaborative Mindset: History of partnering effectively with Sales, RevOps, and Data teams to translate strategy into measurable revenue impact.
- Systems Thinking: Ability to evaluate and optimize processes, data pipelines, and reporting frameworks to drive scalability and efficiency.
- Domain Experience: Familiarity with cloud infrastructure, developer tools, or SaaS business models is a strong plus.
- $83,000 - $103,000
*This is a remote role
#LI-Remote
Why You’ll Like Working for DigitalOcean
- We innovate with purpose. You’ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.
- We prioritize career development. At DO, you’ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
- We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
- We reward our employees. The salary range for this position is based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
- DigitalOcean is an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Top Skills
Amplitude
Looker
Pocus
Salesforce
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