At ExtraHop, we're on a mission to help organizations achieve complete visibility, real-time threat detection, and proactive security through cutting-edge network detection and response (NDR) technology. Our NDR product is a market leader, providing our customers with the ability to detect, investigate, and respond to threats faster than ever before.
We’re proud of the work we do and the recognition we’ve received, including our recent Gartner Peer Insights award, which reflects the trust and satisfaction our customers have in our solutions.
If you're passionate about innovation, dedicated to protecting digital infrastructures, and ready to make a real impact, we invite you to join our team and help us shape the future of cybersecurity.
Position Summary
We are seeking an exceptional Sr. Director of Product Marketing to lead the high performance Product Marketing Team at ExtraHop. In this high-impact, strategic role, you will drive the growth and market leadership of ExtraHop’s Network Detection and Response (NDR) solutions, helping to position ExtraHop as a recognized leader in the dynamic and competitive cybersecurity landscape.
As a key leader in the product organization, you will define and execute the strategy for positioning, messaging, and go-to-market efforts for our products and solutions. You’ll collaborate closely with cross-functional teams including product management, marketing, sales, sales enablement, and customer success to drive customer engagement, enablement, and adoption. This role is at the intersection of market intelligence, product strategy, and innovative marketing execution, requiring both visionary leadership and a hands-on approach.
This is an opportunity to take ownership of a critical function within a rapidly growing leader in the emerging Network Detection and Response (NDR) cybersecurity market. As the Senior Director of Product Marketing, you will play a pivotal role in shaping ExtraHop’s market perception, driving growth, and influencing the future of cybersecurity. If you’re an innovative and results-oriented leader who thrives in a collaborative, high-energy environment, we’d love to hear from you.
Key Responsibilities
- Establish ExtraHop’s leadership within the cybersecurity and NDR markets by developing compelling, differentiated positioning and messaging for our products and solutions.
- Own and drive the rhythm of the business for the Product Marketing team, including content strategy planning, product launch execution, leadership offsites, and all-employee meetings.
- Inspire, lead and empower high-performing teams of product marketing and technical marketing fostering collaboration, innovation, and a shared commitment to achieving business objectives.
- Oversee the end-to-end launch of new products and features, collaborating with Product Management, Corporate Marketing, and Operations to ensure successful go-to-market execution.
- Manage all initiatives programmatically, delivering innovative best practices that enhance execution and efficiency.
- Collaborate with customers, sales, product management, and analysts to identify market needs and define strategies that highlight ExtraHop’s unique value propositions to target buyer personas.
- Empower the sales and partner ecosystem with clear, persuasive tools and training that communicate ExtraHop’s value proposition and drive revenue growth.
- Develop impactful sales collateral, presentations, playbooks and product demonstrations tailored to resonate with enterprise customers.
- Create high-quality, engaging content that drives thought leadership, customer engagement, and demand generation, including white papers, blogs, case studies, webinars, and more.
- Conduct comprehensive market research and competitive analysis to uncover trends, buyer needs, and market opportunities.
- Work closely with the broader marketing team to design and execute integrated marketing campaigns that align with organizational priorities.
- Serve as a trusted advisor and spokesperson for ExtraHop to executive meetings, customer engagements, and industry events.
- Oversee content strategy and ensure the ExtraHop website and digital channels effectively articulate product positioning, optimize for SEO, and remain updated with fresh, relevant content.
Required Qualifications
- Bachelor’s degree required; MBA preferred.
- 10+ years of experience in product marketing, with 5+ years of leadership experience in B2B enterprise technology marketing.
- Deep expertise in cybersecurity, SaaS, cloud, and IT infrastructure markets, with a proven ability to market to technical and security-focused personas.
- Demonstrated success in building and executing integrated product marketing strategies that drive measurable business outcomes.
- Strong technical aptitude and the ability to distill complex technical concepts into clear, compelling narratives that resonate with diverse audiences.
- Proven track record of conducting competitive market analysis and using data-driven insights to craft winning positioning strategies.
- Outstanding writing, communication, and presentation skills with a talent for creating content that engages both technical and business decision-makers.
- Experience working with and influencing senior executives, stakeholders, and partners to align marketing initiatives with business objectives.
- Exceptional project management and organizational skills with the ability to prioritize and drive multiple initiatives to completion in a fast-paced environment.
- Willingness to travel up to 20% to support sales, events, and key customer engagements.
Preferred Qualifications
- Strong knowledge of the network-based cybersecurity market with demonstrable knowledge of the key vendors
- Proven track record of 5+ years of Product Marketing leadership
- Held responsibility for the execution of multiple product launches within the cybersecurity space
Skills and Competencies
- Strategic thinking and market intelligence
- Go-to-Market strategy and execution
- Positioning, messaging and storytelling
- Sales enablement and customer engagement
- Cross-functional leadership and influence
The salary range for this role is 190,000 - 250,000 + bonus + benefits
ABOUT EXTRAHOP
ExtraHop is the cybersecurity partner enterprises trust to reveal the unknown and unmask the attack. We’re on a mission to protect and propagate trust by revealing the cybertruth, and we partner with every customer, every day, to uncover it. Our Reveal(x) 360 platform is the only network detection and response solution delivering the 360-degree visibility needed to see everything on the network. When organizations have full network transparency with ExtraHop, they can see more, know more, and stop more cyberattacks.
ExtraHop is recognized by leading organizations for both its innovation in the market and its commitment to building a world-class team. We’ve been recognized as a “Customer’s Choice” by Gartner Peer Insights™ Voice of the Customer, and as a Leader in the Forrester Wave®: Network Analysis and Visibility, Q2 2023. ExtraHop has won AI Breakthrough Awards four times (2018-2020, 2023) and our Channel Partner program has received a 5-star rating from CRN for our 2023 Partner Program Guide. Our flagship product, Reveal(x), has received numerous accolades, including a 2022 Edison Award for Cybersecurity.
Employees' wellbeing is top of mind for the ExtraHop team. Employees and their families will have the option to participate in the following benefits:
- Health, Dental, and Vision Benefits
- Flexible PTO, Sick Time Prorated Based on Date of Hire, and All Federal Holidays (US Only) + 3 Days of Paid Volunteer Time
- Non-Commissioned Positions may be eligible to participate in the Annual Discretionary Bonus Plan
- FSA and Dependent Care Accounts + EAP, where applicable
- Educational Reimbursement
- 401k with Employer Match or Pension where applicable
- Pet Insurance (US Only)
- Parental Leave (US Only)
- Hybrid and Remote Work Model
*Candidates should note that the Company may modify reporting relationships, job titles and compensation, including commissions and benefits, from time to time at its sole discretion, as it deems necessary, with or without prior notice.
We are intentional about our culture, diversity, and inclusion, and we welcome everyone to come ready to participate in contributing to this truly unique environment. At ExtraHop, we believe that the best products, services, and companies are built by strong teams that include a diversity of backgrounds, perspectives, ideas, and experiences. We are committed to supporting and enabling growth and opportunity for every employee at every level. This is the foundation of our success.
We are equally committed to equal employment opportunity, and it is foundational to how we recruit and hire our talented team. Employment is determined based upon capabilities and qualifications without discrimination on the basis of race, color, religion, sex, gender identification and expression, marital status, military status, pregnancy (including but not limited to potential pregnancy and pregnancy-related conditions), sexual orientation, age , national origin, ancestry, citizenship or immigration status, disability ,, genetic information, or any other protected class as established by law.
Our people are our most important competitive advantage, leading the charge cyber criminals and insider threats.
Ready to join us? #Extrahop #Security #NDR #informationsecurity #cybersecurity #cloudsecurity #infosec #LI-Remote
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