Sr. Director of Product Marketing

Description

We are seeking a Senior Director of Product Marketing to take a highly visible leadership role in shaping and driving Tufin’s market positioning, messaging, and overall go-to-market strategy. This role is at the center of collaboration between Product, Engineering, and Sales, ensuring that our company vision is not only clearly defined but also compellingly communicated internally and externally. We need a leader who thrives at the intersection of strategy and execution—someone who can disrupt the market, position Tufin as the category leader, and energize our sellers through clarity, charisma, and powerful storytelling. 

The ideal candidate will have a proven track record in network security or cybersecurity, working closely with both customer-facing teams as well as technical product teams. Our marketing organization is highly data-driven and analytical, so the ideal candidate must be proficient in testing the market, analyzing data, and drawing conclusions that drive measurable improvements.  

Key Responsibilities: 

• Analyze the market landscape and drive the strategy for attachment to high-growth segments. 
• Use go-to-market and product usage data to run motions that accelerate revenue growth. 
• Be the “voice of the buyer” through regular customer interaction as well as sales data analysis. 
• Build a standardized use case library and lead the creation of high-impact product materials. 
• Craft compelling persona-based messaging, validate it, and ensure consistent adoption. 
• Develop campaign and launch strategies based on market insights and product data. 
• Work with Product Management to test roadmap ideas and drive roadmap decisions. 
• Manage our Tech Alliances program in coordination with product development teams.
• Deliver competitive insights and strategies based on win/loss analysis and market intel. 
• Develop clear, effective sales enablement resources that are field-tested side-by-side with reps. 
• Drive thought leadership through PR/AR that elevates our brand and drives market attachment. 

Requirements

• Bachelor's degree in related field; MBA preferred 
• 7-10+ years of experience in product marketing in cybersecurity or a related field, including management experience 
• Proven track record of market insights and story-telling that drives business results 
• Demonstrated ability to apply AI technologies to product marketing and messaging 
• Strong understanding of B2B marketing and sales processes 
• Excellent writing and communication skills 
• Strong project management skills, with the ability to manage multiple projects simultaneously 
• Comfortable running experiments, analyzing data, and drawing conclusions that drive measurable improvements 
• Ability to lead and inspire across the company