Sr. Director of Marketing

Sr. Director of Marketing

Calabasas, CA (Hybrid - 2/3 days/week)

$150 – 175K Base + Bonus/Equity

Who We Are

Curbee is the fastest-growing mobile service technology provider. Curbee enables dealerships to offer mobile service with its platform called M.A.R.S. (Mobile and Remote Service). With Curbee M.A.R.S., it's simple: dealerships send the right van to the right job, using the right route with the right parts, at the right time.

Our street credit is backed by a team of experts from industry giants like Tesla, Lyft, Toyota, and Roadster. With our software, solutions and success team, dealers can scale mobile service quickly, delivering a game-changing customer experience while driving revenue growth. Our innovative technology supports AI-powered scheduling & analytics, ensuring dealers efficiently “go mobile.”

We’re a scrappy, curious, resourceful team that's united by a “work hard, play hard” mentality. We connect in person often, transferring knowledge, building our culture and learning firsthand in market with our Dealer Partners.

At Curbee, everyone’s an owner with equity on the table for all — plus unlimited PTO, excellent insurance benefits, and a culture built on fun, innovation, and collaboration. This role reports directly to the CEO and serves as a trusted strategic partner, shaping priorities and driving execution.

What You’ll Do

We’re looking for a Sr. Director of Marketing (can level to VP, depending on experience) to own Curbee’s full marketing strategy and execution as we scale. This is a senior leadership role responsible for brand, messaging, revenue impact, prioritization, and go-to-market with direct influence across Sales, Product, Success, and Executive Leadership.

You will be Curbee’s marketing owner: setting strategy, making decisions, managing budget, defining priorities, and ensuring marketing directly drives pipeline, adoption, and growth. You will manage direct reports.

Brand, Social & Thought Leadership

• Own Curbee’s overall brand strategy, narrative, and positioning
• Define LinkedIn strategy and oversee execution
• Establish thought leadership themes and POVs that position Curbee as the authority in mobile service
• Approve brand voice, visuals, and messaging standards across all channels (remember, you own this)

Customer Communications & Engagement

• Define customer communication strategy across the full lifecycle from awareness to retention
• Establish our voice and ensure consistency across all touchpoints
• Influence product communications and customer-facing narratives

Sales Enablement & Partner Marketing

• Partner with Marketing Communications Manager on end-to-end sales enablement strategy
• Define core messaging, positioning, and competitive narrative
• Decide what assets Sales and Success need — and why they need it
• Approve final sales collateral, playbooks, and dealer-facing materials
• Own marketing-sourced pipeline targets and partner with Sales to drive revenue outcomes
• Manage marketing budget with clear CAC efficiency targets
• Build a scalable demand engine aligned to ARR growth goals

Product Marketing & Go-To-Market

• Influence the product – from a product positioning and GTM strategy
• Define personas, use cases, and messaging frameworks
• Own competitive positioning and market differentiation

Analytics, Reporting & Optimization

• Define KPIs and measure for ROI
• Make optimization decisions and strategic shifts
• Report results to leadership with clear insights and recommendations
• Stay ahead of industry trends and platform changes at a strategic level

Events & Sponsorships

• Own event strategy, investment levels, and success criteria
• Represent Curbee through public speaking at key industry events
• Manager sponsorship strategy and budget

What We’re Looking For

• 7+ years of leadership experience in vendor and/or OEM environments, in the franchise automotive space (working with car dealers)
• Someone who believes a 4-minute phone call on a Saturday is better than a 30-minute meeting on a Tuesday
• Experience building brands, scaling GTM, and driving pipelines in B2B environments
• Strong executive presence with the ability to influence Product, Sales, Success, and Leadership
• Thrives in scrappy startup environments where ownership, adaptability, and initiative are essential

Tools You’ll Use

• Canva / Figma
• Adobe Photoshop
• Google Workspace
• AI tools (ChatGPT, etc.)
• HubSpot

Your Superpowers

You’re a strategic leader who can also execute. You thrive in ambiguity, take extreme ownership, and understand how marketing directly impacts revenue. You know how to set direction, prioritize ruthlessly, and empower teams, while staying close enough to the work to ensure quality and consistency.

What You’ll Get

A competitive salary, equity ownership, unlimited PTO, comprehensive benefits, and the opportunity to shape the future of a fast-growing automotive technology company.

If you are interested in building something with some really cool people and understand work-life harmony vs work-life balance, this is the place for you.