Lead Naturium finance strategy including 3–5 year planning, annual budgeting, monthly forecasting, pricing strategy, margin expansion, ROI and scenario analyses, and performance management. Partner with GM and cross-functional teams to translate brand strategy into financial outcomes, strengthen controls and reporting, automate KPIs, and build a high-performing finance team.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
e.l.f. Beauty is looking for a Sr. Director, Finance to support the Naturium brand, reporting to the VP, Finance, Naturium. The role stewards long-range planning, annual budgeting, monthly forecasting, and performance management, while shaping global pricing strategy and driving proactive margin expansion. The leader partners with the Naturium General Manager and cross-functional teams in Marketing, Sales, Supply Chain, and Operations to translate Naturium’s strategy into financial outcomes across accelerating growth and global expansion.
Responsibilities:
- Long-Range Planning and Strategy Development:
- Build and own the three-to-five-year Long-Range Plan for the Naturium brand, covering growth, gross margin, opex, capex, working capital, and cash flow.
- Model strategic pathways aligned to Naturium priorities including brand awareness investments, innovation roadmaps, channel mix shifts, and international expansion.
- Establish milestones, KPIs, and sensitivity cases connecting strategic choices to P&L, balance sheet, and cash outcomes.
- Oversight of Annual Budget and Monthly Forecast Cycles:
- Lead the Naturium annual operating plan process, aligning revenue, trade, COGS, inventory, staffing, and marketing investment with e.l.f. planning calendars.
- Run a disciplined monthly forecast cadence with variance analysis, risk and opportunity tracking, and clear guidance to deliver commitments.
- Implement governance, templates, and driver-based models to improve forecast accuracy and speed.
- Ad Hoc and Pro Forma Analyses with Scenario Planning:
- Deliver ROI, NPV/IRR, and payback analyses for Naturium initiatives including new product launches, channel expansion, promotions, and capital investments.
- Construct scenario models for innovation pipelines, retailer negotiations, supply continuity, and international entries, culminating in decision-ready recommendations.
- Build pro forma P&Ls for new markets and major programs, including specialty beauty and mass retail opportunities.
- Global Pricing Strategy and Proactive Margin Expansion:
- Define global list and net pricing architecture for Naturium by channel and region, maintaining guardrails that protect brand equity and retailer relationships.
- Optimize gross-to-net through cost-to-serve analysis, trade terms, and promotional strategy in partnership with Sales.
- Expand structural gross margin via COGS engineering, value analysis, and mix management across core “holy grails” and newness.
- Performance Management and Business Partnering:
- Lead monthly Naturium performance readouts with insights on sales, gross-to-net, opex, marketing ROI, and inventory health.
- Serve as primary finance partner to Naturium Marketing, Sales, and Supply Chain; translate business plans into measurable financial targets.
- Stand up KPI dashboards and automate reporting to enhance transparency and speed of decision-making.
- Operational Excellence and Controls:
- Strengthen close and consolidation processes with Corporate Accounting; ensure robust reconciliations and policy adherence.
- Uphold internal controls and audit readiness; maintain financial integrity across systems and processes.
- Drive continuous improvement across tools, data quality, and process efficiency.
- Team Leadership:
- Lead, coach, and develop a high-performing Naturium finance team; set clear goals and elevate analytical rigor.
- Foster a culture of accountability, curiosity, and partnership within e.l.f.’s finance community and Naturium stakeholders.
Requirements:
- 10–15+ years of progressive finance experience in CPG/beauty, retail, or related high-growth environments; brand FP&A and commercial finance preferred.
- Bachelor’s in Finance, Accounting, Economics, or related field; MBA and/or CPA/CMA preferred.
- Demonstrated ownership of LRP, AOP, and rolling forecast processes with driver-based models and KPI frameworks.
- Expertise in pricing strategy, gross-to-net management, and margin expansion across multi-channel and international portfolios.
- Advanced financial modeling skills; proficiency with ERP, EPM, and BI tools (e.g., SAP/NetSuite, Anaplan/Adaptive, Power BI/Tableau/Looker).
- Strong command of P&L, balance sheet, and cash flow; proven ability to link brand strategy to financial outcomes.
- Executive communication and influence skills; capable of distilling complex analyses into clear actions for senior audiences.
- People leadership track record with talent development and team-building success.
Success Measures:
- Accurate, timely LRP/AOP and forecasts with improving forecast error over time.
- Delivered gross margin expansion and improved net revenue realization.
- Higher ROI on marketing and trade investments with clear test-and-learn insights.
- Insight-rich monthly performance readouts that drive decisive actions.
- Scalable processes, strong controls, and a developed finance bench.
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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