Sr Analyst, Global Consumer Insights

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Global Consumer Insights department at Mattel, Inc. is looking for a Sr. Analyst with qualitative and quantitative research experience to support the tech innovation team. The ideal candidate is detail oriented, an innovative thinker, and poised presenter who thrives in a fast-paced environment.  This individual will work closely with their manager to ensure the the ‘voice of the consumer’ drives innovation and success at Mattel.

What Your Impact Will Be: 

Consumer Advocacy and Collaboration:

• Act as a liaison between the Consumer Insights department and key brand partners, building strong relationships and representing the ‘voice of the consumer’ during meetings.
• Confidently contribute perspectives in meetings.

Strategic Advising:

• Serving as a trusted advisor to brand teams when questions regarding the consumer arise. 
• Deliver well-informed recommendations to influence brand decisions and business strategies.

Research Execution and Presentation :

• With the support of your manager, oversee the design and execution of qualitative and quantitative research projects including surveys, focus groups, play sessions and IDIs
• Synthesize data from both primary research projects and secondary sources into meaningful conclusions.
• Develop compelling, story-driven presentations that highlight key findings and actionable recommendations
• Confidently present insightful findings with actionable recommendations to key partners

Additional Responsibilities:

• Stay informed on emerging consumer trends and industry shifts that could influence the business.
• Occasional moderation of focus groups, IDIs and UX sessions may be necessary.

What We’re Looking For: 

Qualifications:

• Ability to efficiently manage multiple projects in a fast-paced, dynamic environment while maintaining attention to detail and adaptability to shifting priorities.
• Experience with qualitative and quantitative research methodologies and strong analytical problem-solving skills.
• Strategic thinker with exceptional storytelling and presentation skills.
• Ability to synthesize multiple data sources into clear, actionable insights and recommendations.
• Proven ability to work both independently and collaboratively with cross-functional teams.
• Confident and articulate presenter who can effectively represent the ‘voice of the consumer’ in meetings.
• Positive, cooperative interpersonal skills with a collaborative and solution-oriented approach.
• Thrives in a fast-paced, dynamic environment with the ability to adapt quickly to changing priorities while maintaining high-quality work.
• Demonstrates curiosity and a forward-thinking mindset, with an interest in agile research methodologies and emerging technologies, including AI, to drive innovative insights.
• Ability to moderate various formats of qualitative research.
• Familiarity with UX research

Experience and Education Required:

• Undergraduate degree (BS, BA) with about 3-5 years of experience is required. 
• Prior knowledge of both qualitative and quantitative research methodologies
• Exceptional writing and communication skills, particularly in creating compelling presentations.

• Strong time management skills with the ability to handle multiple priorities and projects simultaneously
• Experience in a tech related field and with UX testing

The annual base salary range for this position is between $78,400 and $115,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy