The Social Media Specialist at Planet DDS will manage the company's social media presence, creating content, engaging with audiences, and analyzing campaign performance.
Planet DDS is a leading provider of a platform of cloud-based solutions that empowers growth-minded dental businesses. Now serving over 13,000 practices and 118,000 customers in North America, Planet DDS delivers a comprehensive suite of solutions, including Denticon Practice Management, Cloud 9 Ortho Practice Management, and Apteryx Cloud Imaging. Planet DDS is dedicated to enabling dental support organizations (DSOs) and groups to grow and thrive with technology that delivers seamless integrations, improved workflows, and future-proof scalability.
The Social Media Specialist will own the Planet DDS social media presence across platforms, building brand awareness and driving engagement. This role is equal parts creative storyteller, brand voice ambassador, and data-driven marketer. You’ll work closely within the Marketing team: Brand Marketing, Product Marketing, Growth Marketing and executives to showcase our thought leadership, highlight customer stories, and create buzz around our products and company.
This is a hybrid position (2x per week) in either our Irvine, CA or Phoenix, AZ office.
Job Duties:
The Social Media Specialist will own the Planet DDS social media presence across platforms, building brand awareness and driving engagement. This role is equal parts creative storyteller, brand voice ambassador, and data-driven marketer. You’ll work closely within the Marketing team: Brand Marketing, Product Marketing, Growth Marketing and executives to showcase our thought leadership, highlight customer stories, and create buzz around our products and company.
This is a hybrid position (2x per week) in either our Irvine, CA or Phoenix, AZ office.
Job Duties:
- Develop and execute compelling social media content, from concept to publishing, across LinkedIn, Meta, Instagram, TikTok, and other relevant platforms, representing both the Planet DDS brand and select executives.
- Produce multimedia content (images, short videos, carousels) using tools like Canva or similar.
- Craft posts that not only follow brand voice and style standards but also carry Planet DDS strategic messaging as the throughline.
- Execute organic social media campaigns to support product launches, events, and marketing initiatives.
- Partner with other members of the Marketing team to ensure social content supports broader growth marketing, product marketing, and brand team goals.
- Monitor and respond to comments, messages, and mentions in a timely and professional manner.
- Proactively engage with relevant industry communities, partners, and influencers to expand reach.
- Track performance metrics (engagement, reach, impressions, conversions) and provide actionable insights.
- Test and optimize content for maximum engagement and ROI.
- Maintain awareness of dental industry trends and competitor activities to keep content relevant and competitive.
- 2–4 years managing social media for a B2B or B2C brand, preferably in dental, SaaS, healthcare, or technology.
- Strong writing and editing skills with an eye for brand tone.
- Proficiency in social media management and project management tools (e.g., Hootsuite, ClickUp).
- Basic graphic design and video editing skills (Canva).
- Understanding of social media analytics.
- Creative, proactive, and detail-oriented.
- Comfortable working in a fast-paced, evolving environment.
- Passionate about connecting with audiences and telling brand stories.
Top Skills
Canva
Clickup
Hootsuite
Instagram
LinkedIn
Meta
Tiktok
Planet DDS Newport Beach, California, USA Office
3990 Westerly Pl, Newport Beach, CA, United States, 92660
Similar Jobs
Food
Responsible for creating and managing social media content focusing on athlete partnerships, storytelling, and community engagement across various platforms.
Top Skills:
Adobe Creative CloudCapcutHootsuiteInshotInstagramSprinklrTiktokYoutube Shorts
Edtech
The Social Media Marketing Specialist will engage with parents via social media, conduct research, create content, and analyze performance to enhance engagement.
Top Skills:
RedSocial Media MarketingWechat
Music
Manage social media operations for artists, engage fan communities, create content strategies, and analyze performance to enhance fan engagement.
Top Skills:
Adobe SuiteCanvaCapcutPhotoshop
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
