At Yerba Madre (formerly Guayakí), we believe in the power of sport to energize, connect, and inspire. We’re looking for a creative and culturally tapped-in Social Media Specialist to bring our athlete partnerships to life through authentic, purpose-driven storytelling.
This role will primarily focus on capturing and elevating athlete narratives—from on the field to in the community and everywhere in between. You’ll work closely with our Social Media team to concept, shoot, write, and publish social-first content that connects athlete stories with the spirit of Yerba Madre: energized, regenerative, and people-powered. About 20% of your time will also be spent supporting broader brand efforts (social listening, brief writing, campaign support).
Please note:
This is a hybrid role based in Downtown LA — candidates must be able to work in-office a minimum of 2 days per week.
Weekend work is required for travel, athlete events, and content capture.
Experience in the sports vertical is a MUST. We are only considering candidates with hands-on experience working in or closely with sports, athletes, or athlete-driven content
Content Creation & Capture
Lead content shoots with athletes—training, game day, recovery, and candid moments—using mobile and DSLR.
Ideate and execute reactive content based on real-time moments, athlete milestones, and sports culture trends.
Editorial Calendar Management
Maintain an athlete-focused social calendar aligned with brand campaigns and cultural moments.
Collaborate with internal teams to ensure timely, coordinated publishing.
Publishing & Community Engagement
Manage athlete-driven content across TikTok, Instagram, X, YouTube Shorts, and more.
Actively engage with followers in sports-related threads to help grow our athlete communities.
Storytelling & Copywriting
Craft voice-driven captions that resonate with athlete personalities while honoring our Madre Nature ethos.
Translate brand strategy into accessible, authentic micro-stories and moments.
Analytics & Optimization
Monitor reach, engagement, and sentiment—using insights to continuously optimize content.
Share learnings to support future athlete partnerships and content planning.
Cross-Functional Collaboration
Partner with Sports Marketing, Creative, Comms, and Community teams to maintain a unified voice.
Coordinate with athlete teams, creators, and external production partners.
Trend Spotting & Platform Fluency
Stay ahead of sports culture trends, platform updates, and content formats.
Act as the internal go-to for where social meets sports—always suggesting new ways in for the brand.
Required
2-3+ years of experience creating social-first content in sports, athlete marketing, or creator ecosystems
Proficiency in tools like CapCut, Adobe Creative Cloud, InShot, and DSLR workflows
Demonstrated success with TikToks, Reels, Shorts, and IG Stories
Passion for sports and understanding of athlete culture—talks the lingo, knows the landscape
Familiarity with Sprinklr, Hootsuite, or similar platforms for publishing and analytics
Availability to travel (~30%) and work some nights/weekends as needed
Preferred
Experience working directly with athletes or creators
Background in agency or brand-side sports marketing
Spanish or Portuguese proficiency is a plus
Familiarity with regenerative, health & wellness, or community-first storytelling
A cultural sponge with a genuine passion for sports and athlete communities
A creative and collaborative team player who owns their lane with pride
Someone who thrives in fast-paced environments and is energized by big ideas
Grounded in values, energized by mission, and ready to build something that matters
What we offer:
The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.
Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.
In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration.
As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.
Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.Top Skills
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