Manage StubHub's social media strategy, create impactful content, drive engagement, and enhance brand reputation while collaborating cross-functionally.
StubHub is on a mission to redefine the live event experience on a global scale. Whether someone is looking to attend their first event or their hundredth, we’re here to delight them all the way from the moment they start looking for a ticket until they step through the gate. The same goes for our sellers. From fans selling a single ticket to the promoters of a worldwide stadium tour, we want StubHub to be the safest, most convenient way to offer a ticket to the millions of fans who browse our platform around the world.
The StubHub Social Media Team exists to establish StubHub as the definitive place for fans to discover, engage with, and share their love for live events. Our team drives growth, strengthens customer loyalty, and shapes brand perception through impactful storytelling, strategic content, and real-time fan engagement.
Location: Hybrid (3 days in office/2 days remote) – New York, NY or Los Angeles, CA
What You'll Do
- Own social media strategy—managing the editorial calendar and driving daily, tactical content creation while ensuring StubHub’s brand voice remains dynamic, trend-responsive, and platform-optimised (TikTok, Instagram, YouTube Shorts, and X).
- Develop and execute data-driven strategies across sports, music, and live events, partnering with creators, media outlets, and brand collaborators to boost engagement and drive measurable KPIs through rapid A/B testing and analytics.
- Manage real-time issues and brand reputation—proactively monitoring social channels with advanced analytics and social listening tools, measuring customer sentiment and collaborating with Customer Service to mitigate potential crises.
- Create high-impact, social-first content—from short-form videos to trend-driven visuals that leverage cultural moments and data-driven insights to maximize organic reach and engagement.
- React to cultural moments, industry trends, and major events, ensuring StubHub remains top-of-mind for fans and ticket buyers through agile responses and timely, strategic social campaigns.
- Act as a key cross-functional partner—working closely with Customer Service, PR, Partnerships, and Product teams to align social media efforts with larger business objectives.
- Engage with fans and online communities, acting as the voice of StubHub to foster meaningful interactions, build loyalty, and elevate the brand’s presence in live event culture.
Who You Are
- A dedicated social media expert with a proven track record of strategic vision and hands-on content creation.
- Deeply knowledgeable about current trends in sports, music, and internet culture with a track record of translating cultural moments into compelling social media content.
- A proactive problem solver who can swiftly manage real-time crises and adapt strategies based on advanced analytics.
What You've Done
- 5-7 years of experience in social media or content creation (experience in sports, tech, music, or live events strongly preferred).
- Expert proficiency in short‑form video production and social-first content creation using tools such as CapCut, Adobe Premiere, and Canva.
- Deep understanding of TikTok, YouTube Shorts, Instagram Reels, X (Twitter), and emerging platforms, with a track record of leveraging data and real-time insights.
- Familiarity with paid social campaigns and a basic understanding of what creative assets drive performance in paid social environments.
- Proven experience in real‑time crisis management and social reputation monitoring in a consumer-facing environment.
- Excellent writing skills, with a strong ability to craft engaging copy and social media captions.
- Demonstrated success in managing a dynamic content calendar that balances reactive, trend-driven content with strategic planning.
- Experience collaborating with influencers, creators, and external partners to generate compelling social content.
What We Offer
- Accelerated Growth Environment: Immerse yourself in an environment designed for swift skill and knowledge enhancement, where you have the autonomy to lead experiments and tests on a massive scale.
- Top Tier Compensation Package: Enjoy a rewarding compensation package that includes enticing stock incentives, aligning with our commitment to recognizing and valuing your contributions.
- Flexible Time Off: Embrace a healthy work-life balance with unlimited Flex Time Off, providing you the flexibility to manage your schedule and recharge as needed.
- Comprehensive Benefits Package: Prioritize your well-being with a comprehensive benefits package, featuring 401k, and premium Health, Vision, and Dental Insurance options.
The anticipated gross base pay range is below for this role. Actual compensation will vary depending on factors such as a candidate’s qualifications, skills, experience, and competencies. Base annual salary is one component of StubHub’s total compensation and competitive benefits package, which includes equity, 401(k), paid time off, paid parental leave, and comprehensive health benefits.
Salary Range
$100,000—$140,000 USD
About Us
StubHub is the world’s leading marketplace to buy and sell tickets to any live event, anywhere. Through StubHub in North America and viagogo, our international platform, we service customers in 195 countries in 33 languages and 49 available currencies. With more than 300 million tickets available annually on our platform to events around the world -- from sports to music, comedy to dance, festivals to theater -- StubHub offers the safest, most convenient way to buy or sell tickets to the most memorable live experiences. Come join our team for a front-row seat to the action.
For California Residents: California Job Applicant Privacy Notice found here
We are an equal opportunity employer and value diversity on our team. We do not discriminate on the basis of race, color, religion, sex, national origin, gender, sexual orientation, age, disability, veteran status, or any other legally protected status.
Top Skills
Adobe Premiere
Canva
Capcut
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