Social Media Manager

At Niagara, we’re looking for Team Members who want to be part of achieving our mission to provide our customers the highest quality most affordable bottled water.

Consider applying here, if you want to:   

• Work in an entrepreneurial and dynamic environment with a chance to make an impact.   
• Develop lasting relationships with great people.   
• Have the opportunity to build a satisfying career.

We offer competitive compensation and benefits packages for our Team Members.

Social Media Manager

We’re seeking a creative, strategic, and data-savvy Social Media Manager to lead Niagara’s social presence across all platforms. This role is responsible for developing and executing social strategies that build brand awareness, engage communities, and support both consumer and customer-facing storytelling.
In this highly visible role, you’ll shape our voice across platforms, manage content creation and publishing, engage with followers, and partner with internal stakeholders to support product launches, thought leadership, employer branding, and retail partnerships.

Essential Functions

Social Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with brand, corporate, and customer goals.
• Maintain the content calendar across platforms (Instagram, LinkedIn, Facebook, TikTok, X, YouTube, etc.).
• Stay ahead of platform trends, algorithm changes, and best practices to ensure content relevance and performance.

Content Development & Execution

• Oversee content creation (copy, graphics, video, stories, reels) in partnership with in-house designers, videographers, or agencies.
• Write compelling, on-brand captions that reflect the voice of the company across multiple audiences (consumers, retail partners, job seekers, etc.).
• Manage social media scheduling, publishing, and real-time engagement.

Community Engagement & Brand Reputation

• Actively monitor platforms, engage with followers, and manage brand responses to questions, comments, and DMs.
• Collaborate with the Customer Service and Communications teams for escalations or issues requiring a response.
• Foster partnerships with influencers, creators, or brand advocates when relevant.

Analytics & Performance Tracking

• Monitor, track, and report on KPIs (engagement rate, reach, impressions, traffic, follower growth, etc.).
• Use insights to inform content strategy, optimize performance, and demonstrate impact.
• Recommend A/B tests and new tactics to improve performance and platform growth.

Cross-Functional & Brand Support

• Collaborate with Brand, Communications, Sales, HR, and Creative teams to align messaging and amplify initiatives (e.g., new products, sustainability, recruiting, or NIL campaigns).
• Support internal campaigns, community relations, and customer co-branded content when needed.
• Coordinate legal and compliance reviews for regulated or partner-facing content.

Qualifications

• Minimum Qualifications:
  • 6 Years  – Experience in Field or similar manufacturing environment
  • 6 Years  – Experience in Position
  • 6 Years  – Experience managing people/projects

              *experience may include a combination of work experience and education

• Preferred Qualifications:
  • 10+ Years – Experience in Field or similar manufacturing environment
  • 10+ Years – Experience working in Position         
  • 10+ Years – Experience managing people/projects

*experience may include a combination of work experience and education

Competencies

• 3–5 years of experience managing branded social media accounts.
• Deep knowledge of platform-specific best practices (especially Instagram, LinkedIn, and TikTok).
• Experience with social media management and analytics tools (e.g., Sprout Social, Later, Hootsuite, Meta Business Suite).
• Strong writing, editing, and content planning skills.
• Ability to manage multiple priorities in a fast-paced environment with minimal oversight.
• Comfortable working in a hybrid B2B/B2C brand environment.

Preferred Experience:

• Experience in CPG, beverage, or manufacturing environments.
• Knowledge of influencer programs, paid social media strategy, or employer branding.
• Familiarity with social media crisis management or brand reputation monitoring tools.

This position embodies the values of Niagara’s LIFE competency model, focusing on the following key drivers of success:

• Lead Like an Owner
  • Makes safety the number one priority
  • Keeps alert for safety issues and escalates immediately
  • Effectively prioritizes tasks based on department goals
  • Shows respect to others and confronts interpersonal issues directly
  • Prioritizes resolution of customer issues effectively
  • Responds promptly and honors commitments to internal and external customers
• InnovACT
  • Makes recommendations to continuously improve policies, methods, procedures, and/or products
  • Demonstrates adaptability by reacting appropriately to unexpected changes in situations or circumstances
  • Increases performance through greater efficiency
• Find a Way
  • Seeks to develop technical knowledge through learning from other experts
  • Understands interdepartmental impact of individual decisions and actions
  • Seeks solutions rather than placing blame
• Empowered to be Great
  • Consistently looks for ways to improve one’s self through growth and development opportunities
  • Communicates clearly and promptly up, down, and across
  • Communicates effectively to manage expectations

Education

• Minimum Required: 
  • Bachelor's Degree in Marketing, Communications, or related field

• Preferred: 
  • Master's Degree in Marketing, Communications, or related field

Certification/License:

• Required:           N/A
• Preferred:          N/A

Foreign Language

• Required:           None Required
• Preferred:          None Required

Typical Compensation Range

Pay Rate Type: Salary

$117,858.39 - $167,948.22 / Yearly

Benefits

https://careers.niagarawater.com/us/en/benefits

* *Los Angeles County applicants only** Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and any other applicable local and state laws.

Any employment agency, person or entity that submits a résumé into this career site or to a hiring manager does so with the understanding that the applicant's résumé will become the property of Niagara Bottling, LLC. Niagara Bottling, LLC will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

Employment agencies that have fee agreements with Niagara Bottling, LLC and have been engaged on a search shall submit résumé to the designated Niagara Bottling, LLC recruiter or, upon authorization, submit résumé into this career site to be eligible for placement fees.