Social Media Manager

Skylight is a technology startup based out of Los Angeles and San Francisco. Our mission is to make technology that brings families together. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business to $180M+ in annual revenue while being completely bootstrapped. We think often about the thousands of smiles we are able to put on our customers' faces each day, and it fills our hearts with purpose. That's why we have been working hard to expand our team and invent, so that we can continue to bring the magic of Skylight to millions of loved ones throughout the world.

Skylight is looking for a creative and curious Social Media Manager to take the lead on our organic social channels. This role is for someone who’s part strategist, part creator—and driven by what makes people stop scrolling and start engaging. You’re plugged into what’s happening online, excited to test bold ideas, and passionate about building a brand that truly resonates with modern parents. You’ll shape our voice across platforms, fuel our content engine, and ensure we show up in ways that feel both timely and deeply aligned with our mission.

Responsibilities:

• Own and lead Skylight’s social media strategy with creativity, speed and intention – fueling brand growth, deepening connection with our parent community, and driving real engagement across organic channels.  
• Manage the end-to-end social content calendar — planning, creating, and publishing content that aligns with brand goals, campaigns, and key product moments.
• Bridge brand objectives and social trends to create content that resonates and drives engagement.
• Jump into conversation with purpose. You know when (and how) to engage in cultural moments and trending topics—and just as importantly, when to sit one out.
• Experiment like it’s your job. You thrive in white space, propose bold formats, and make scrappy feel polished.
• Drive social analytics monitoring performance, uncovering insights, and optimizing strategy based on what the data shows.
• Keep us one step ahead. You’re tuned into the platforms, creators, and trends shaping culture—and you know how to translate that into content that feels both relevant and on-brand.

• 4-5+ years of experience managing organic social media for a consumer-brand (in-house preferred). Experience in the parenting space is a major plus. 
• A portfolio that shows you don’t just post—you create. We want to see platform-native, scroll-stopping content with a strong point of view.
• Strong command of short-form video and social-first formats (Reels, TikToks, Stories, etc.).
• Deep knowledge of social platforms—including what performs, what’s trending, and how to evolve strategy by channel.
• Working knowledge of design and video tools (Canva, Adobe Express, CapCut, etc.) to bring ideas to life, even when it’s just you and your phone. 
• A sharp understanding of today’s parents—their humor, their priorities, and their emotional lives.
• Bonus: You’re open to showing up on camera when it makes sense—and doing it in a way that feels authentic, not polished.

The right candidate for this role may have had some of these experiences:

• Grown an organic social channel into the 7 digits, building real community and connection along the way—not just followers.
• Started as a one-person social team and built out systems, strategy, and maybe even a small team or content engine as the brand scaled
• Posted something that unexpectedly caught fire, then built on the momentum to keep the conversation going.

Our competitive compensation package includes:

• Competitive Salary + Equity Package
• 401K matching
• Wellness, learning, and home-office budgets
• Health, Dental & Vision Medical Plans
• Tremendous autonomy to set the direction of your work
• Unlimited PTO
• Company holidays on the first Friday of every month (Except November & December)

Equal opportunity employer

Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you’re the best person for the job, we want you on board!

We hire across the U.S., but for legal reasons, we have to list NY and CO separately.

For Colorado-based candidates, the range being offered for this role is $110-135K based on experience and for California-based candidates, the range being offered for this role is $110-135K based on experience. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.