The Social Media Manager will create and execute content strategies for Instagram and TikTok, grow audience engagement, and analyze performance metrics.
Job Type: Full-Time / Part-Time / Contract
We’re looking for a Social Media Manager to grow and engage our audience on Instagram (primary) and TikTok (secondary). If you’re passionate about storytelling, child care, and making a real impact, we’d love to hear from you!
What You’ll DoContent Strategy & Creation
- Develop and execute a high-quality content strategy for Instagram and TikTok that aligns with our mission.
- Create engaging, inspiring, and educational content (Reels, Stories, TikToks, carousels, etc.) that speaks to our audience.
- Curate and create content that inspires childcare providers to pursue high-quality childcare and financial freedom.
- Develop parenting content that encourages and supports caregivers.
- Craft messaging that empowers teachers to grow their income and career.
- Stay on top of trends in neuroscience, early education, finance, and digital marketing to keep content relevant.
Community Growth & Engagement
- Foster an engaged community by actively responding to comments, DMs, and discussions.
- Develop relationships with influencers, educators, and childcare advocates.
- Identify and implement growth strategies to increase our followership, particularly among women aged 20-30.
- Leverage UGC (user-generated content) and collaborations to expand brand reach.
Analytics & Performance Optimization
- Track and analyze performance metrics (engagement, reach, follower growth, etc.) to refine our strategy.
- Conduct A/B tests to optimize content, hashtags, and posting times.
- Provide monthly reports on key insights and strategic adjustments.
Who You Are
- A passionate storyteller who can craft compelling narratives for different audiences.
- An expert in Instagram & TikTok with a proven track record of growing brand presence.
- A community builder who knows how to engage and inspire audiences authentically.
- A data-driven marketer who understands how to track and optimize social media performance.
Preferred Experience
- 2+ years managing Instagram and TikTok for a brand, educator, or nonprofit.
- Strong content creation skills (video editing, caption writing, trend-spotting).
- Experience with social media management tools (Later, Sprout Social, Hootsuite, etc.).
- Passion for education, childcare, and financial empowerment.
Top Skills
Hootsuite
Instagram
Later
Sprout Social
Tiktok
Ugc
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