Social Media Manager

Location: Long Beach, California

About Zwift: 

Zwift is the fitness company born from gaming, where play meets performance. We're a team of dedicated fitness enthusiasts, experienced video game developers, and disruptive thinkers. Play is in our DNA, and we know that fun fuels results!

At Zwift, we not only develop immersive gaming experiences but also innovative hardware solutions. Our app seamlessly connects wirelessly to exercise equipment including bike trainers, treadmills, and more, transforming your real-world effort into virtual achievements.

Utilizing massively multiplayer online gaming technology, we create rich, 3D worlds ripe for exploration. Join thousands of cyclists and runners in immersive playgrounds like London, New York, and Paris, as well as our very own Watopia.

From friendly races to social rides and structured training programs, Zwift unites a diverse community in pursuit of a more fun, immersive, and social fitness experience. Join us as we revolutionize fitness through the power of play!

About the role and about You:

We’re looking for a culturally fluent, highly creative Social Media Manager to help identify and bring to life the unexpected opportunities that keep Zwift at the center of cycling and close to our community. 

You’ll focus on scouting opportunities at the intersection of cycling, culture, fandom, and community for social-led campaigns and communications. You’ll be deeply tapped into all aspects of the Zwift community and what it cares about, from what they are watching, sharing, obsessing over, as well as, identifying the creators, behaviors, and emerging moments where Zwift has a creditable reason to play a role.

You’ll work closely with the broader Social team within the marketing group, including Brand, PR, Content, and Partnerships and other functions to help Zwift show up in ways that feel community-first, culturally relevant, and unmistakably Zwift.

What you’ll do:

• Build and lead organic social strategy rooted in audience behavior that supports brand, product, and community goals. 
• Develop campaigns and content ideas from ideas through execution tailored to each platform, from quick-turn posts to major launches and larger community stunts and partnerships
• Write briefs and partner with creative, brand, product, PR, and sports marketing teammates to bring ideas to life.
• Set the tone of community engagement and identify ways to incorporate our audience into the story.
• Track performance, share clear insights, and turn what you learn into stronger creative and smarter plans, shaping and recommending where the team should iterate, invest, or take bigger swings.
• Raise the quality of social thinking across the organization, bringing a clear point of view on where Zwift should or shouldn’t participate, balancing cultural relevance with brand fit and potential impact. 
• Optimize our creator program onboarding and content production workflows.
• Scout emerging creators, communities, behaviors, conversations, and cultural moments, turning the strongest signals into opportunities that expand how and where Zwift shows up across social.

What we’re looking for: 

• 3-5+ years of experience managing social media channels for a culture-first lifestyle brand, cultural marketing, creator marketing, community management, or a related field. 
• Genuine curiosity about online communities, why, and how people engage with brands, with a strong instinct for what’s gaining momentum before it becomes obvious.
• A track record of building social campaigns that connect ideas to measurable results.
• Excellent communicator with the ability to clearly articulate the cultural insight, creative idea, and business rationale behind a recommendation.
• Excellent writing and editing skills, with a feel for voice, timing, and platform behavior.
• Confidence in interpreting performance data and using it to make creative decisions. 
• Experience managing complex calendars, multiple stakeholders, and tight timelines. 
• A knack for spotting an idea early and knowing when to move fast. 
• Deep understanding of what goes into creator management from onboarding and relationship management to content production and final delivery.
• Strong judgement and the ability to give useful, specific feedback. 
• A collaborative leadership style that helps teams move from ideas to finished work.
• In touch with platform updates, cultural trends, and emerging formats with good judgement about what fits our brand.

Bonus points:

• Familiarity with paid social and how organic creative can inform broader campaigns.
• Experience with fitness, sports, gaming, or other passionate communities. 

If Zwift determines in any stage of our interviews that any AI tools are being used without disclosure or citation, your candidacy will be disqualified.

For All US Based Full-Time Positions:

The base salary for this position ranges between 70,500-110,000. The base salary will be based on a number of factors including the role offered, the individual's job-related knowledge, skills, qualifications, and geographic location. In addition to base salary, Zwift is proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes performance bonuses, equity, and a full range of medical, financial, and other perks and benefits.