Social Media Manager (Cosori)

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work - they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

levoit.com | cosori.com | etekcity.com| pawsync.com

Responsibilities:

• Drive social media, channel strategy, management, and brand voice across company social channels (e.g., Instagram, Facebook, YouTube, TikTok, X, Reddit, and LinkedIn)
• Collaborate with design, marketing and other teams, integrate resources, and ensure high-quality content that is adapted to the characteristics of different social media platforms.
• Ideatea and execute diversified content forms (graphic, short - video, live - broadcast, story, etc.) to enhance user participation and stickiness
• Be responsible for the daily operation of the official social media accounts in the region, including content posting, comment and private - message replies, to maintain the high activity of the accounts

• Foster two-way conversations by actively responding to comments, messages, and mentions, showing genuine interest in community members and building trust through authentic engagement.
• Encourage participation with interactive content such as polls, questions, and user-generated content campaigns, making community members feel valued and involved in brand activities.
• Handle social listening to track brand sentiment and trends.

• Stay updated on social media trends and emerging platforms, identify opportunities for brand engagement and act as a brand ambassador to strengthen the brands social presence.
• Monitor social sentiment and address negative feedback or crises promptly to protect the brand’s reputation.

• Monitor social media conversations, analyze performance metrics, and adjust strategies to optimize engagement, reach, and ROI.
• Prepare regular reports highlighting key insights and recommendations.
• Use data to optimize content and strategy.

Key Metrics

• Follower Growth
• Total Engagements
• Engagement Rate
• CTR
• Social Sentiment

Qualification:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 5+ years of professional non-internship marketing experience     
• Strong knowledge of major social media platforms and tools.
• Excellent writing, editing, and communication skills.
• Ability to analyze data and make informed decisions.
• Creative mindset with attention to detail.
• Experience with social media management and analytics tools (e.g. Sprinkr, Hootsuite, Sprout Social, Google Analytics).
• A desire to be in front of the camera as needed for content

Attributes: 

• Entrepreneurial spirit, grit, resilience, and find a way to get things done.
• Proactive, results-driven with high ownership and commitment.
• Growth mindset with a desire to innovate and continuously improve.
• Collaborate with a global leadership team and talented professionals across multiple functions.
• Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.
• High integrity and humility, with a proactive and ownership-driven approach.
• Comfortable managing multiple projects at once.