Social Media Manager - Content & Community

We are more than a health system. We are a belief system. We believe wellness and sickness are both part of a lifelong partnership, and that everyone could use an expert guide. We work hard, care deeply and reach further to help people uncover their own power to be healthy. We inspire hope. We learn, grow, and achieve more – in our careers and in our communities.

Job Description Summary:

The Social Media Content & Community Manager supports OhioHealth’s brand social media presence through social-first content creation, on-the-ground storytelling, publishing, and audience engagement. This role focuses on creating consistent, high-quality original social content — including short-form video and photography — aligned with established strategy, while actively managing and responding to community interactions across platforms.
Working closely with the Advisor of Brand Journalism & Social Media and the broader social team, this role helps bring social campaigns to life, finds and develops associate and community stories into social-first content, ensures timely and accurate publishing, and provides insight into content performance and audience trends.

Responsibilities And Duties:

The Social Content Manager works as part of a team that focuses on brand and community. The Social Content Manager builds OhioHealth’s social content strategy, as well as managing and developing social content that points to OhioHealth’s owned channels. The content created by the person in this role helps raise brand awareness of the organization and its physicians, clinical experts and associates. The Social Content Manager also builds opportunities to engage OhioHealth’s social audiences, creating conversations that educate, build trust and provide value to the people OhioHealth serves.
40% - Social strategy and management
Monitors and assesses OhioHealth brand social channels for possible updates, changes and audience information
Monitors OhioHealth brand social channels and reviews for opportunities to engage with comments, questions and complaints
Creates and maintains conversations with brand page audiences that educate and inform 
Works with OhioHealth departments and teams to answer community questions and address concerns brought to OhioHealth through social media and online review channels 
Community focus
Creates strategy to build audience engagement on OhioHealth’s brand social channels as well as independent social review websites
Creates and maintains a content calendar for Connects OhioHealth brand social channels to build community trustthe strategic priorities of the organization 
Manages OhioHealth’s response to reviews on independent review websites
Brand focus
Serves as an advisor and lead on crisis communications brand management for the organization on OhioHealth’s brand social channels (brand)
Builds and contributes to OhioHealth’s thought leadership platforms and content (brand)
Shows how OhioHealth brand channels contribute to achieving organizational goals through channel measurement and metrics. (brand)
40% Social content planning and creation
Creates and maintains standard operating procedures for the planning, execution, optimization, distribution and amplification of the organization’s social content
Grows OhioHealth’s social audience by providing regular, helpful content that’s aligned with audience needs and interests.
Create, edit and manage the production of content that is consistent with the OhioHealth brand, style and tone
Contributes to brainstorms for OhioHealth content creation
Attends OhioHealth events for social media support
Publishes relevant and consistent content to OhioHealth social channels
20% Team collaboration, relationship building and social education/advisement
Creates and nurtures OhioHealth brand ambassadors, a group made up of engaged OhioHealth associates
Works closely with Human Resources to monitor and alert HR on associate behavior concerns on social media as well as how to use OhioHealth brand channels as a recruiting and retention channel
Works with OhioHealth sponsorships team to collaborate and strategize social support for each relationship
Meets with OhioHealth teams and groups to educate on OhioHealth’s use of social channels, best practices and associate use of social media
Assists Human Resources, Customer Excellence, Ethics and Compliance, and various other OhioHealth teams with social media questions and situations
Collaborates with internal communications, marketing, designers, and OhioHealth experts to produce relevant content that meets the needs of both key stakeholders and our audience.
As a High Reliability Organization (HRO), responsibilities require focus on safety, quality and efficiency in performing job duties.  
The job profile provides an overview of responsibilities and duties and is not intended to be an exhaustive list and is subject to change at any time

Minimum Qualifications:

Bachelor's Degree (Required)

Additional Job Description:

Application Requirements:

Applicants must include a link to a portfolio or 3–5 samples of social content they personally created (short-form video strongly preferred), with a brief note on their role in each piece. Applications without work samples will not be considered.

Minimum Qualifications:

• Bachelor's Degree or equivalent experience

• Field of Study: Social Media, Digital Marketing, Journalism, Communication or related field

• 5-8 years of experience in a corporate, media, or agency setting

Specialized Knowledge:

• Social media platforms and best practices (Facebook, Instagram, LinkedIn, TikTok, YouTube etc.)

• Social publishing and management tools (e.g., Sprout Social)

• Social-first content creation (short-form video shooting and editing, mobile photography, and copywriting)

• Mobile video editing tools (e.g., CapCut, Adobe Premiere Rush, or similar)

• Community management and audience engagement

• Understanding of social media performance metrics and reporting

• Knowledgeable in crisis management

Desired Attributes:

• Strong writing and communication skills

• Strong visual storytelling instincts and an eye for authentic, on-brand content

• Ability to manage multiple priorities and meet deadlines

• Detail-oriented with strong organizational skills

• Comfortable working in a collaborative, matrixed environment

• Comfortable creating content on-site at hospitals, facilities, and events, and putting associates at ease on camera

• Proactive and solutions-oriented mindset

• Ability to deal with complex situations and confidential/sensitive issues
  

What Success Looks Like

• Consistent, high-quality social publishing across channels

• A steady flow of original, social-first video and visual content, including associate and community stories

• Timely and thoughtful audience engagement

• Strong alignment with brand voice and content strategy

• Reliable execution that keeps campaigns and content moving

Work Shift:

Day

Scheduled Weekly Hours :

40

Department

Digital Marketing and Analytics

Join us!
... if your passion is to work in a caring environment
... if you believe that learning is a life-long process
... if you strive for excellence and want to be among the best in the healthcare industry

Equal Employment Opportunity

OhioHealth is an equal opportunity employer and fully supports and maintains compliance with all state, federal, and local regulations. OhioHealth does not discriminate against associates or applicants because of race, color, genetic information, religion, sex, sexual orientation, gender identity or expression, age, ancestry, national origin, veteran status, military status, pregnancy, disability, marital status, familial status, or other characteristics protected by law. Equal employment is extended to all person in all aspects of the associate-employer relationship including recruitment, hiring, training, promotion, transfer, compensation, discipline, reduction in staff, termination, assignment of benefits, and any other term or condition of employment