Social Media Coordinator and Editor

Hello Sunshine is on a mission to change the narrative for women. Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.

As a Social Media Coordinator and Editor, you will partner closely with creative producers, social media directors, and project managers to create a variety of assets across Instagram, TikTok, Linkedin, YouTube and other social-first platforms. In this role, you will be responsible for formatting, posting, captioning, and editing short-form video content, tracking social trends, managing channel metrics and analytics to inform strategy, supporting the creative director in content creating/ideation, and shooting social content on iphone or DSLR as needed all while ensuring brand consistency. The ideal candidate has experience developing engaging, original content tailored to different platforms and audiences. This role requires attention to detail, strong post-production skills, the ability to handle iteration requests and pivot when needed in a fast-paced environment.

 Key Responsibilities

• Oversee a social calendar ensuring all assets go live when needed with a high level of quality control.
• Shoot social media content on iphone or DSLR as needed. 
• Coordinate high-quality content across all social platforms (e.g., Instagram, LinkedIn, Facebook, TikTok, YouTube).
• Write and edit engaging, on-brand social copy and ensure a consistent tone and voice across channels.
• Create bi-weekly data reports.
• Monitor performance metrics and analyze campaign effectiveness, using insights to inform future strategies. Track and report on KPIs such as engagement rate, reach, conversions, and audience growth.
• Stay on top of trends, tools, applications, and emerging platforms to keep the brand relevant and competitive.
• Track media coverage to inform content creation.
• Edit social-first videos in a timely manner while addressing various iterations.
• Assist the creative director in editing thumb-stopping social-first content and engaging branded content that meets the needs of the company’s campaigns. 
• Work collaboratively with all teammates, collaborators, stakeholders and clients to execute the highest level content.
• Export final projects of a variety of spec requirements while maintaining organization of the server and QC of the final product.

• Bachelor’s degree in marketing, film/video production, digital media, graphic design or similar.
• 2+ years of experience in social media content capture, editing and management - preferably at a major media company. 
• Experience with production and post-production best practices and a proven record of delivering on deadline.
• Experience with data tracking and analytics.
• Strong proficiency in Premiere.
• Extensive knowledge of various social media platforms and content performance. 
• Proficient in social media management tools and analytics platforms (e.g., Meta Insights, Google Analytics).
• Excellent written and verbal communication skills.
• Deep understanding of platform best practices and algorithm changes.
• Graphic design or video editing skills (e.g., Canva, Adobe Creative Suite, CapCut) with a great sense of pacing, visual aesthetic and storytelling.
• Experience in social media video editing on all platforms.
• Ability to multitask, prioritize, and manage multiple campaigns simultaneously.
• Passion for storytelling, branding, and staying current on social trends.

This position has an estimated base salary range between 60,000-65,000

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays)

Family Leave (Maternity, Paternity)

Short Term & Long Term Disability

At Hello Sunshine, we want team members with diverse and distinctive voices, dedicated to the mission of changing the narrative for women. Hello Sunshine is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.