Social Media Content Coordinator

SOCIAL MEDIA CONTENT COORDINATOR

LOS ANGELES, CA

Who We Are
Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

What You’ll Be Doing

The Social Media Content Coordinator is responsible for supporting the development and execution of day-to-day social content across key platforms. This role plays an integral part in bringing the brand story to life through engaging, platform-native content that builds awareness, drives engagement, and supports ongoing marketing priorities.

The ideal candidate is a socially-savy and trend-driven content creator with a strong understanding of TikTok and Instagram. This person is highly attuned to the evolving social landscape, with a passion for beauty, visual storytelling, and emerging digital trends. They bring a strong eye for aesthetics and possess the ability to ideate, film, and edit compelling photos and videos. 

Responsibilities include hands-on content creation, sourcing and curating UGC, and coordinating shoot logistics to capture impactful, brand-aligned content. Additionally, they should be comfortable analyzing content performance, providing insights based on key metrics, and using data to optimize future content strategies. 

This position is hybrid and is based in Los Angeles, California. This position will report directly to the Social Media Marketing Manager and work cross-functionally to execute content strategies across various social media platforms (i.e. TikTok, Instagram, YouTube, and more).

Key Responsibilities

Content Creation

• Concept, shoot, and edit compelling, high-quality content for Instagram, TikTok, YouTube, and Pinterest.
• Ensure all content aligns with brand guidelines, voice, and publishing timelines.
• Maintain and update a well-organized, cross-platform content calendar and assist with day-to-day posting across platforms as needed.
• Support the T28 Content Program by identifying relevant creators, sending out monthly briefs, and managing timelines and submissions.
• Collaborate with the marketing, creative, and e-comm teams to ensure content supports brand storytelling and campaign goals.
• Attend brand activations, campaign shoots, and in-person events to capture real-time social content.
• Help manage and organize an asset library of photos, video, b-roll, and other creative content.

Community Engagement

• Collaborate with the Social Media Marketing Manager on UGC campaigns and creator-led activations.
• Source, organize, and curateUGC that reflects the brand’s aesthetic and tone.
• Identify and execute proactive engagement opportunities with relevant creators, fans, and brand-aligned accounts.
• Partner with Customer Experience to address community questions, feedback, and concerns in a timely, professional manner.

Trend Monitoring & Insights

• Stay ahead of social media trends, cultural moments, and platform updates to inform content strategy.
• Monitor T28’s social channels daily, acting as the eyes and ears of the brand and sharing relevant insights with internal stakeholders.
• Collaborate with the team to concept and produce timely, trend-inspired TikToks weekly, including sourcing references, filming, and appearing on-camera as needed.

Who You Are

• At least 1+ year in social media with demonstrated experience in creating content. 
• Must be comfortable on camera and filming content. 
• Proficiency in graphic design tools (e.g., Adobe Photoshop, Figma) and video editing software (e.g., Premier Pro and/or CapCut or similar).
• Familiarity with social media platforms, algorithms, best practices, and a passion for following  social media trends, consumer behavior, and cultural insights
• Highly organized and detail-oriented, with the ability to execute multiple projects simultaneously
• A positive + motivated individual who gets energy from a fast-paced startup environment
• Open to wearing many hats to learn + grow within the organization (a ‘no task is too small’ spirit!)
• Love to collaborate with others and have strong interpersonal skills
• Bachelor's degree in marketing, communications, journalism, or a related field
• Beauty and start-up experience is a plus!
• Must be based in Los Angeles, CA, and open to being hybrid (we’re 3 days a week in office for now!)

We Offer

• Excellent benefits, including healthcare, dental, and vision
• Holidays, vacation, and sick time
• Summer Fridays and a quiet week between Christmas and New Year's