Social Media Community Manager - Applebee’s

10 West Walnut Street
Pasadena, CA 91103

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.

Are you ready to join one of the world’s largest restaurant companies, home to a portfolio of iconic brands that millions of guests love?

Are you a social media enthusiast with a passion for creating engaging content and building vibrant online communities? Do you love the idea of working with a beloved brand that brings people together over delicious food and great times? If so, Applebee's has the perfect opportunity for you!

As our Social Media Community Manager, you'll be at the forefront of our digital presence, driving brand engagement and awareness across all social platforms. Reporting to our Senior Manager, Social Media, you'll partner with our marketing leadership and communications teams to develop and manage a cutting-edge social strategy that resonates with our audience and keeps Applebee's at the top of their minds.

Responsibilities:

• Social Strategy Leadership: Recognize and seize opportunities to expand Applebee's social media footprint, driving brand engagement and awareness. Partner with Applebee’s marketing leadership team to develop and manage a cutting-edge social strategy for the brand.
• Social Platforms Management: Take charge of our global social calendar and platform positioning. Ensure alignment with our social media strategy through daily posting and maintaining a consistent, engaging presence.
• Platform Expertise: Strong understanding of social media platforms, including Facebook, Instagram, X, TikTok, SNAP, and LinkedIn, with a constant pulse on emerging platforms.
• Community Management & Social Listening: Conduct daily community management (at least 2-3 checks per day), interacting with guests and responding to inquiries. Develop real-time engagement strategies to connect with followers, monitor trends, and foster a vibrant community.
• Brand Tone & Voice: Bring Applebee’s brand voice to life across all social media platforms. Write, edit, and manage outward-facing communications to ensure consistency and authenticity.
• Campaign Management: Execute dynamic social media campaigns, collaborating with cross-functional teams to achieve impactful objectives.
• Trendsetting & Analysis: Keep our social strategies fresh and innovative by identifying emerging online trends and seizing opportunities for brand engagement. Stay updated on platform changes and best practices.

• Content Development: Be the creative force behind our social presence by conceptualizing and creating compelling, shareable content for various social media channels. Partner with brand social team and social agencies for rapid content creation, editing, deployment, and response.

• Content Creator Program Management: Support our content creator strategy and develop relationships with key creators across leading platforms.
• Crisis Management: Collaborate with the Brand Communications team and agency partners to monitor social platforms and provide timely reports on potential issues.
• Agency Management: Work with our social agency partners and marketing leadership and communications teams to maintain consistent messaging and maximize campaign impact.
• Analytics & Reporting: Utilize analytics tools to monitor and analyze social media performance. Provide insights to optimize strategies and consistently report to stakeholders.
• Cross-Functional Collaboration: Work closely with marketing, PR, guest relations, operations, and other departments to ensure cohesive brand communication and amplify our social media efforts.

Skills & Requirements:

• Education: Bachelor’s degree in marketing, communications or a related discipline, or equivalent professional experience.
• Experience: Minimum of 2-4 years of proven experience as a Social Media Community Manager or similar role.
• Communication Skills: Excellent written and verbal communication and interpersonal skills.
• Social Media and Graphic Design Tools: Proficiency in social media management tools and analytics platforms, (e.g. Sprinklr, Meltwater, Google Analytics) and basic knowledge of graphic design tools (e.g. Adobe Creative Suite, Canva, Final Cut Pro).
• SEO Knowledge: Understanding of search engine optimization (SEO) principles to enhance content visibility.
• Agency Experience: Experience working with creative agency partners, including media buying agencies.
• Mindset: Collaborative and creative mindset with the ability to generate innovative ideas and content.
• Organizational Skills: Excellent organizational, project management, and problem-solving skills.
• Work Environment: Ability to work in a fast-paced, highly visible, and collaborative environment.
• Passion: Must have a passion for our brand and a keen eye for detail.
• Dependability: Dependable, willing to take initiative, and adapt to a variety of situations.
• Flexibility: Willingness to travel and work after-hours or on weekends as needed.
• Execution: Self-starter with the ability to take a great idea and execute it from start to finish.
• Target base salary range 105k-115k depending on experience

Why You’ll Love It Here:

• Creative Freedom: You’ll have the opportunity to shape our brand’s voice and create content that stands out.
• Impactful Work: Your efforts will directly contribute to building our brand’s online presence and engaging with a global audience.
• Collaborative Environment: Join a team of passionate professionals who are dedicated to excellence and innovation.
• Growth Opportunities: We believe in nurturing talent and providing opportunities for career development.
• Innovation: We are innovators that embrace new ideas and creativity.
• Sense of Belonging: We value openness, uniqueness, and encourage all to show up as their authentic selves. 

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.

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