Social Media Buyer

• Building and QA-ing campaigns according to best practices 

• Maintaining a strong understanding of the paid social landscape and the latest products, solutions, and best practices across all major platforms 

• Reviewing campaigns daily to monitor pacing, audit performance, and own all optimizations 

• Stewarding Basis’ client’s media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and X 

• Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to develop performance stories and ensure campaign results based on measures of success 

• Building strategic campaign plans for social RFP requests 

• Crafting client facing POVs based on the evolving social landscape 

• Assisting in the training, mentoring, and development of Social Media Buying Associates 

• Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process 

• Troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary 

• Providing education on paid social platform tools to other internal teams as needed 

• Assisting in the development and documentation of best practices related to paid social media management for both internal and external documents and assets 

• Developing a relationship with clients through direct communication via external statuses, QBRs, and ad hoc meetings 

WHAT YOU BRING TO THE TABLE

• 2+ years of experience with the daily management and execution of paid social campaigns across various platforms 

• Ability to handle multiple tasks in a fast-paced environment, under tight deadlines 

• Strong analytical skills and the ability to pull and analyze reports from various ad manager platforms 

• Familiarity with first-party and third-party data and tagging/pixel placement 

• Detail-oriented and organized 

• Developed communication and presentation skills 

• Solutions-oriented 

• Proficiency in Excel, PPT 

• Precise attention to detail 

• Ability to work in a cross-functional team environment 

• Commitment to creating inclusive, respectful environments where all voices are valued and supported. 

• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.