Social Marketing Strategist

Founded in 1973, Robinson Helicopter Company Inc., (RHC), is the preeminent manufacturer of civil rotorcraft located in Torrance, California. Robinson has built its reputation on a 50-year history of commitment to providing affordable and quality aircraft with a wide range of applications.  We have a strong engineering team; almost 85% of our manufacturing processes, including production of parts and assembly, are done in our Torrance location.  We also offer comprehensive overhaul services while rapidly responding to customers’ needs; to keep their aircraft flying. Our commitment to our vision of keeping our customers flying has earned RHC a variety of recognition from our customers.

Robinson is an engineering focused organization that provides challenging and exciting opportunities to contribute to the future of vertical flight.

JOB SUMMARY:

This role drives Robinson Helicopter Company’s (RHC) global social marketing efforts, serving as a lead content creator and visual storyteller across our social media channels. Positioned at the intersection of product, engineering, sales, and corporate communications, you will identify key narratives from across the business and translate technical concepts, customer missions, and brand milestones into compelling social content.
 

As the owner of RHC’s global social media presence and primary digital storytelling channels, you will be responsible for developing, planning, executing, and optimizing content strategies that educate audiences, strengthen brand affinity, and drive action and engagement across a growing global community.

POSITION RESPONSIBILITIES:

Strategy, Planning & Project Management

• Monthly Strategy & Planning: Present creative and data-driven monthly social media plans and clear project timelines to shape our overall social strategy.
• Campaign & Calendar Management: Maintain a strategic campaign calendar and platform-specific timelines to coordinate cross-functional digital campaigns and align with major global trade shows and product launches.
• Project Management: Oversee content pipelines, project coordination, and schedule organization to ensure smooth workflows.

Content Creation & Production

• Multimedia Production: Script, shoot, and edit social-first video/photo content (Facebook, Instagram, Reels, Shorts, LinkedIn, X) with platform-native copy. (YouTube is currently a Collaboration with a Content Creator)
• Product Assets: Create targeted product content ranging from talking-head videos to short-form social posts.
• Strategic Storytelling: Draft high-impact visual and written narratives translating product features, operator missions, and milestones into brand affinity.
• Event Coverage: Capture and deliver real-time content from live events, trade shows, and seasonal moments.

Distribution, Community & Optimization

• Distribution & SEO: Manage content organization across digital platforms and repurpose video assets into web copy to boost SEO rankings.
• Community & Creator Engagement: Manage real-time community engagement, curate user-generated content, and oversee influencer outreach.
• Analytics & Performance: Analyze performance metrics to optimize content tactics and deliver monthly reporting mapped to brand goals.

Key Performance Targets & Metrics

• Audience & Engagement Growth: Achieve a 15-20% year-over-year increase in cross-channel engagement (likes, shares, comments, saves) and grow net follower count by 20% across primary digital platforms.
• Brand Affinity & Sentiment: Increase positive brand sentiment and active community interactions by 10% through consistent real-time engagement and curated operator/pilot UGC.
• Content Cadence & Quality: Maintain a 100% on-time publication rate for the editorial calendar, delivering 1-3 weekly social-first video assets and monthly story-driven videos.
• Creator & Partner Reach: Manage high-impact creator or operator spotlight partnerships per quarter to expand reach into adjacent and general markets.
• Data-Driven Optimization: Conduct monthly performance audits, utilizing analytics to improve average video completion rates and click-through rates (CTR).

Required Tools & Tech Stack

• Social Management & Listening: Sprout Social, Hootsuite, or Brandwatch
• Creative Production: Adobe Creative Cloud (Premiere, Photoshop, Lightroom, Illustrator) and CapCut Pro
• Email Marketing & CRM: HubSpot, Mailchimp, or Oracle CRM
• Analytics: Google Analytics 4 (GA4) and native platform analytics (Meta, LinkedIn, YouTube Studio)
• Planning & AI Workflow: Asana/Monday.com, plus AI assistance tools (ChatGPT, Adobe Firefly) for ideation and workflow efficiency

QUALIFICATIONS:

Education Requirements: A Bachelor of Arts degree in marketing, advertising, communications, digital strategy, or a related field and at least two years of relevant experience with social media management. 

Competency Requirements Include:

• 3+ years of proven experience in a social media or digital marketing role.
• Must be on site in Torrance 5x a week
• Must have experience storytelling for consumer products or brands.
• Must be comfortable with some minimal amounts of travel, as needed
• Must have demonstrable experience of driving social growth across all platforms
• Excellent written and verbal communication skills with the ability to tailor actionable messaging to diverse audiences.

• Strong analytical and problem-solving skills with a data-driven approach to campaign optimization.
• Juggle multiple projects with finesse, prioritizing tasks, managing deadlines, and ensuring seamless campaign execution.
• Adaptable and flexible in a team environment, adjusting to changing circumstances and priorities as needed.

Preferred but not required:

• Experience with marketing analytics and social media analytics tools.
• Knowledge of the aviation, mobility, or manufacturing industry.
• Passion for the aerospace industry and Robinson Helicopter's legacy of innovation
• Bilingual in English and Spanish

SUPERVISORY RESPONSIBILITIES:

None

Travel: 15-20%.  US and International travel may be required but is not guaranteed.

Pay Range: $73,000-$80,000 Annually