Social Marketing Manager

Responsibilities

Social Strategy
Develop and execute Von Dutch’s social media strategy across TikTok, Instagram, and emerging platforms
Translate product launches, campaigns, collaborations, and events into platform-specific social marketing plans
Identify cultural moments, platform trends, and creative opportunities that keep Von Dutch relevant and engaging
Develop both long-term platform growth strategies and short-term reactive content opportunities

Campaign Planning & Execution
Own social rollout strategies for product launches, seasonal campaigns, collaborations, and events
Build and maintain structured social content calendars aligned with the overall marketing calendar
Create campaign briefs outlining content needs, posting cadence, creator strategy, and launch timelines
Partner with Creative, Marketing, and E-commerce teams to ensure social initiatives support broader business objectives
Influencer & Creator Marketing
Develop and manage Von Dutch’s influencer and creator marketing strategy
Identify, recruit, and build long-term relationships with creators aligned with the brand
Manage product seeding, gifting, paid partnerships, and creator communications
Develop creator briefs and oversee campaign execution
Track creator performance and identify opportunities to improve ROI and engagement
Content Direction
Partner with the Content Creator to develop content concepts, shot lists, and creative priorities
Ensure all content reflects Von Dutch’s brand identity while remaining platform-native and culturally relevant
Guide content production around launches, events, and seasonal initiatives
Identify opportunities for user-generated content, community storytelling, and trend participation
Analytics & Growth
Monitor platform performance including engagement, reach, impressions, audience growth, and conversion metrics
Analyze campaign performance and provide actionable recommendations to improve future initiatives
Stay current on platform algorithm changes, emerging trends, and competitive activity
Present recurring social performance reports and strategic recommendations to leadership
Community Management
Oversee Von Dutch’s community engagement strategy across all social platforms.Maintain a consistent and authentic brand voice
Foster meaningful interactions with customers, creators, and the broader Von Dutch community

Qualifications

3–5 years of experience managing social media and creator marketing for a fashion, lifestyle, streetwear, or consumer brand
Demonstrated success growing social platforms through strategic planning and creative execution
Strong understanding of TikTok, Instagram, and emerging social platforms
Experience managing influencer campaigns, product seeding, and creator partnerships
Strong knowledge of content strategy, platform analytics, and social performance metrics
Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously
Strong communication and collaboration skills across creative and cross-functional teams
Deep understanding of fashion, youth culture, internet culture, and social trends