SEO & Paid Search Specialist

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Seeking a data-driven, results-oriented SEO & Paid Search Specialist to help drive the optimization of both organic and sponsored search engine performance.  This role will be key in enhancing digital visibility, driving high-intent traffic, and improving overall conversion rates through both SEO best practices and effective paid search campaigns.  The SEO & Paid Search Specialist will collaborate with cross-functional teams and analyze performance to deliver measurable results. 

Responsibilities:

• Implement comprehensive SEO strategies to drive organic traffic and improve search rankings for B&G websites
• Optimize site structure, metadata, headings, and content for search visibility
• Optimize on-page SEO by improving meta tags, headings, content, and internal linking for better visibility and ranking
• Responsible for managing SEO activities such as content strategy, link building and keyword strategy to increase rankings on search networks and to enhance domain authority
• Perform regular SEO audits to identify and resolve issues that impact site performance, such as site speed, mobile optimization, and crawl errors
• Generate and present regular SEO reports with actionable insights and recommendations to improve outcomes and ROI
• Monitor, track, and analyze SEO performance using tools like Google Analytics, SEMrush, Screaming Frog, Bright Local, Google Tag Manager, and Google Search Console
• Conduct in-depth keyword research to identify high-value keywords and opportunities for content optimization
• Stay current with SEO trends and algorithm updates to ensure strategies are in line with industry best practices
• Perform keyword research and competitive analysis to identify strengths, weaknesses, and opportunities to outperform competitors in search rankings
• Optimize content marketing efforts by aligning content with SEO strategies and ensuring it is optimized for target keywords and search intent
• Plan, execute, and optimize paid search campaigns across key retailer platforms
• Manage budgets, bids, and targeting to maximize ROAS
• Monitor campaign performance, generate regular reports, and recommend campaign changes for optimization

Experience, Skills, Education:

• Bachelor's degree in business, digital marketing, or a related field is preferred
• Experience with consumer-packaged goods preferred
• 3 years+ of experience in Digital Merchandising within eCommerce preferred
• Strong SEO acumen and proficient in Excel
• Ability to work quickly and accurately in a fast-paced environment while handling many projects at once 
• Proactive problem-solver who can identify and address root cause
• Manage tasks, hit deadlines, and communicate results with clarity
• Persuasive written and oral communicator
• Organized, detail oriented, and results focused
• Adaptable to change and self-motivated with an enthusiasm for learning, collaborative & team-oriented, comfortable with working across multiple functions

Compensation:

Base Pay Range:

Final base pay will be determined based on factors including, but not limited to; role responsibilities, experience, skills, education, geographic location, and/or internal pay equity. Please keep in mind that we consider internal pay equity and hiring at the maximum of the salary range uncommon.

Benefits:

We offer a variety of benefits that include comprehensive, affordable health and wellness coverage for you and your family.

• Paid time off (holidays, vacation and sick days)

• Medical, prescription drugs, dental and vision coverage

• Life, disability and AD&D insurance

• 401(k) plan

• Flexible spending accounts

• Tuition reimbursement program

• Employee assistance programs

• Telemedicine

• Work-life balance

• Employee discounts

• Wellness program

• Paid parental leave

Benefits may vary by location and position.

Equal Employment Opportunity:

B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.