SEO Manager

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

JOB DESCRIPTION:

Driven Brands is looking for a Search Engine Optimization (SEO) Manager to join our organization and support our 4,000+ locations in the ever-changing search landscape. This individual contributor role will be responsible for planning and implementing the company's overall SEO strategy to accelerate organic search performance across all search engines. They will work closely with brand partners & development teams to inform SEO and keyword strategies, address content/technical improvements, and create test & learn roadmaps.

• Audit and continuous monitoring and analysis of SEO performance to identify issues, find root causes, and implement a systematic solution

• Evaluation of both content and technical performance to make recommendations and alterations promptly

• Identify, document, and manage SEO best practices for website management

• Conduct keyword research to guide content teams and work with brand team to optimize website content, landing pages and paid search copy

• Develop SEO KPIs for consistent and comprehensive performance management and reporting across onsite and technical aspects.

• Technical knowledge with the ability to translate complex topics for a non-technical audience

• 3-5 years of experience managing enterprise-level SEO

• Broad and deep knowledge of marketing technology concepts, practices, and procedures, with experience in retail, QSR, or similar multi-location business segment

• Experience with content management systems (e.g. Contentful), local listing tools (e.g. Semrush) and analytic tools (e.g. Google Analytics)

• Exceptional communication and interpersonal skills

• Detail orientation with strong analytical capabilities

• Design and troubleshooting skills; strong attention to detail and organization

• Good problem resolution and communications skills

• Ability to prioritize and multitask across several projects with competing deadlines

• Positive attitude and team player

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law. 

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Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.