The Growth Marketing Specialist drives organic traffic growth through SEO, optimizing content and site architecture, and analyzing data for insights. Requires 3+ years in SEO or growth marketing, ideally in e-commerce, with a focus on AI and trends in Asian products.
About Yami:
Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.
Benefits & Compensation:
- 401(k) matching
- Health insurance: medical, vision, and dental
- $50K-86K
- Paid time off (PTO): vacation, sick, and holidays
- On-site gym/pool and game rooms
- Employee discount
- Coffee and snacks
Summary:
The Growth Marketing Specialist is responsible for driving organic traffic growth through SEO and AI-driven discovery channels. This role leads strategy across technical SEO, content optimization, site architecture, and schema implementation to improve visibility and “Share of Model” on generative search platforms. The specialist analyzes performance data, conducts keyword and competitive research, and partners closely with Product, Engineering, and Content teams to turn insights into growth initiatives. The ideal candidate has at least three years of SEO or growth marketing experience (preferably in North American e-commerce), is comfortable working in startup environments, understands technical and content-led SEO, and is passionate about AI, emerging search trends, and Asian products. Bilingual English/Chinese is required.
Responsibilities
Responsibilities
- Own the organic growth strategy across SEO and AI discovery platforms
- Implement strategies to increase "Share of Model" by optimizing site architecture and Schema markup for Generative Engine Optimization
- Develop and execute a comprehensive SEO strategy, including technical SEO, onsite and offsite optimization, and content-led growth initiatives
- Conduct keyword research, competitive analysis, and site audits to identify growth opportunities
- Collaborate with Product, Engineering, and Content teams to implement the organic traffic growth strategy
- Monitor and analyze search rankings, website performance, and user behavior， translating insights into clear action items
- Evaluate organic traffic quality and performance, providing data-driven insights and recommendations for continuous improvement
- Stay current with search ecosystem changes, algorithm updates, and emerging AI-driven discovery trends
Qualifications
- 3+ years of experience in SEO, organic growth, growth marketing, or AI-driven traffic, preferably within the North American e-commerce industry
- Startup experience with hands-on SEO and GEO is a strong plus
- Strong ability to analyze data, generate insights, and translate findings into actionable recommendations
- Hands-on experience with Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs)
- Solid understanding of content marketing, link-building strategies, and technical SEO fundamentals
- Strong interest in AI, search innovation, and content creation
- Strong interest in Asian products and culture, with the ability to quickly identify emerging trends among our target customers
- Bilingual in English and Chinese
Similar Jobs
Cloud • Fintech • Software • Business Intelligence • Consulting • Financial Services
Lead audits for senior living healthcare clients, ensuring compliance and quality service delivery while managing staffing and client relationships.
Top Skills:
CpaFasb Accounting StandardsGaap
AdTech • Digital Media • Marketing Tech
The Principal Technical Program Manager leads the strategic planning and execution of complex technical programs, aligning them with business goals and managing cross-functional teams.
Top Skills:
Advertising Technologies
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
Develop actionable go-to-market strategies for AI sales and consumption pricing while driving business growth and engagement. Collaborate cross-functionally to influence strategic direction and optimize customer experience.
Top Skills:
AIData VisualizationFinancial AnalysisSaaS
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
