Lead the development and execution of web strategies to enhance digital presence and drive demand generation. Collaborate across teams to optimize user experience, SEO, and conversion rates while analyzing performance data to derive insights.
About the Role
As the Web Strategy Lead at Abnormal.ai, you are the architect and visionary behind our most critical digital asset: our website. In a world where AI is being weaponized for cyber-attacks, our website is the digital front door to the AI-native solution that's protecting the enterprise. This role isn't just about managing a website; it's about creating a world-class digital experience that turns our cutting-edge brand into a powerful demand-generation engine. You will be the strategic owner of the abnormal.ai web experience, translating our ambitious business goals into a clear, data-driven roadmap that engages our highly technical audience, builds trust, and accelerates pipeline growth.
What you will do- Develop and execute a comprehensive web strategy that transforms abnormal.ai into a primary driver of demand generation, pipeline progression, and brand leadership.
- Vision & Strategic Roadmap:
- Define the long-term strategic roadmap for the website.
- Translate top-level business objectives like "Drive Full Pipeline Execution" and "Transform our Demand Gen. pipeline" into a prioritized web experience roadmap.
- User Experience (UX) & Conversion Rate Optimization (CRO):
- Own the end-to-end user journey on the website, identifying points of friction and opportunities for improvement.
- Develop and execute a CRO program with the goal of improving key conversion rates, addressing the slower GP-to-PoV progression identified in Q1.
- Build and manage a framework and strategy for testing and personalization through a digital experience platform such as Optimizely or Adobe Target.
- Content & SEO Strategy:
- Partner with Revenue Marketing, Product Marketing, Brand and other Content teams to develop a web content strategy that aligns with the buyer's journey, from awareness to decision.
- Define and oversee the on-page and technical SEO strategy to increase organic visibility and attract our ideal customer profile (ICP).
- Develop and manage a content governance model, including a process for regularly auditing, archiving, and decommissioning outdated pages and assets to prevent content sprawl and ensure a clean user experience.
- Performance Analysis & Insights:
- Analyze web data and user behavior to derive strategic insights, not just report on metrics. Answer "why" users are behaving a certain way and recommend actionable programs.
- Partner with Strategy and Analytics to define and operationalize Top-of-Funnel (TOFU) awareness and progression metrics, ensuring the insights drive strategic decisions.
- Stakeholder Alignment & Central Orchestrator:
- Serve as the primary web strategy partner for key stakeholders across Marketing (Demand Gen, PMM), Sales, and the broader GTM team.
- Collaborate on building a "Campaign in a Box" process to ensure consistent and effective web support for marketing campaigns.
- Act as the primary guardian of the website's brand integrity and user experience, establishing and enforcing Abnormal’s standards for UX/UI, messaging, and tone to ensure a cohesive and world-class digital presence.
- 8+ years of experience in web strategy, digital marketing, or a directly related UX/web optimization role.
- Proven experience in a B2B SaaS company is required; you must understand how to market and sell complex technical products to enterprise buyers.
- Demonstrated mastery of SEO and CRO: A track record of developing and executing strategies that measurably improve organic traffic and conversion rates (e.g., demo requests, content downloads, etc.).
- Expertise in web analytics and testing platforms: Deep, hands-on experience with tools like Google Analytics, Google Tag Manager, Amplitude, Optimizely, or similar platforms to derive insights and drive decisions.
- Exceptional stakeholder management skills: Experience acting as a central point of contact, building consensus, and translating the needs of various teams (Demand Gen, Product Marketing, Sales) into a cohesive web strategy.
- Experience in the cybersecurity industry.
- Hands-on experience with marketing automation platforms (like HubSpot or Marketo) and their integration with Salesforce.
- Experience managing external agencies and vendors to execute on the web roadmap.
- Familiarity with content governance models and preventing content sprawl on a growing website.
- A strong understanding of UX/UI principles and the ability to partner effectively with design and development teams.
#LI-MP1
At Abnormal AI, certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.
Base salary range:
$157,000—$185,000 USD
Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.
Top Skills
Adobe Target
Amplitude
Google Analytics
Google Tag Manager
Hubspot
Marketo
Optimizely
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