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adMarketplace

Senior Strategic Campaign Manager

Posted 20 Days Ago
In-Office
New York, NY
100K-125K Annually
Senior level
In-Office
New York, NY
100K-125K Annually
Senior level
Manage performance for large-scale campaigns, aligning media strategies with business goals while driving measurable performance improvements and mentoring junior team members.
The summary above was generated by AI
Who We Are
At adMarketplace, our mission is to deliver the most engaging consumer search experiences while empowering advertisers to measure media performance accurately. Today, millions of people worldwide engage with our exclusive, transparent media placements across the internet's leading browsers, shopping apps, and review sites.
Our award-winning culture is built around five core values (known as our 5C's): Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness. With these guiding values, adMarketplace seeks to empower our team to reach their full potential through continued learning, and the opportunity to do their best work.
The Role
As a Senior Strategic Campaign Manager, you'll be the primary performance lead for one of our largest and most strategically important clients. You'll own the end-to-end success of high-impact campaigns-ensuring alignment between media strategy, business goals, and long-term account growth.
The role requires a deep understanding of how media strategy connects to account goals, strong analytical skills, and the ability to mentor junior team members. You'll be expected to own performance, solve problems, and drive measurable impact for your accounts.
Responsibilities:
  • Enterprise Campaign Strategy & Execution
    • Lead the strategy, execution, and optimization of large-scale campaigns for our highest-value client.
    • Own campaign architecture-including creative asset curation, targeting, and settings-with a focus on long-term growth and scalable performance.
    • Partner with Advertiser Success, Sales, and Supply teams to align media plans with broader account and business objectives.
    • Proactively identify new media opportunities, testing frameworks, and audience strategies that support client KPIs.
  • Performance Leadership
    • Track, analyze, and report on campaign and account-level performance; deliver actionable insights that drive measurable improvements.
    • Align campaign execution with both quantifiable KPIs and qualitative success criteria, including soft or evolving goals.
    • Resolve performance challenges by developing new approaches, escalating cross-functional issues, and implementing A/B testing strategies.
    • Deliver executive-level recaps and strategic recommendations that clearly tie performance to business outcomes.
  • Conversion Strategy & User Experience
    • Ensure campaign creative and settings reflect client expectations and best practices.
    • Evaluate end-to-end user experience across desktop and mobile environments.
    • Partner with client-facing teams to ensure end-user experience reflects both brand intent and platform best practices.
  • Leadership & Influence
    • Identify and operationalize best practices to improve campaign execution across the broader team.
    • Lead knowledge-sharing initiatives to scale high-impact strategies across accounts and verticals.
  • Cross-functional Collaboration
    • Act as the performance point-of-contact for internal stakeholders including Sales, Analytics, Product, and Ad Operations.
    • Provide feedback and insights to shape product roadmap priorities based on enterprise client needs.
    • Partner with senior leadership to build and execute strategic account plans that drive long-term client retention and expansion.

Qualifications
  • 3-5+ years of experience in campaign management, performance media, or ad operations, in a CPC/search ad tech environment.
  • Proven track record of managing large-scale campaigns and exceeding performance targets for enterprise clients.
  • Strong understanding of media buying mechanics including pricing, margin management, bidding strategies, and pacing.
  • Highly analytical with advanced Excel or BI tool proficiency (e.g., Looker, Tableau).
  • Excellent communication and presentation skills; ability to distill complexity into actionable insights for executive audiences.
  • Comfortable leading through ambiguity and adapting strategies to meet evolving client priorities.

*Compensation Range: $100,000 - $125,000 + Bonus & Equity
#LI-Onsite
Join Us
adMarketplace has been named as one of the best places to work in New York City by Built In and Crain's- the latter of which have recognized us the past three years straight! AMP is currently experiencing triple digit growth, and it's never been a better time to join our team!
We offer a robust continuing education program, management training, regular company-wide lunch and learns, and well-defined career paths to ensure all our employees have an opportunity to grow.
At adMarketplace, we play to win, but we learn from our setbacks. Our commitment to a collaborative environment means no one succeeds alone, and no one fails alone either.
We know you've come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it's a good thing we offer all of that and so much more. adMarketplace offers Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours and corporate retreats to encourage a strong work/life balance.
No Third Party Recruiters. We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.
*This range represents the low and high end of the base salary someone in this role may earn as an employee of adMarketplace in the New York office. Salaries will vary based on various factors including but not limited to professional and academic experience; training; associated responsibilities; and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

Top Skills

Excel
Looker
Tableau

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