Senior Social Media Manager (B2C)

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. 

Our unique data and solutions empower thousands of customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

We’re looking for a Social Media Manager (B2C) to scale the audience and revenue of multiple cross-platform products. This role will report to Team Lead Marketing. 

In today’s highly competitive product landscape, solid social media strategy and execution are more important than ever. We are seeking a super-talented team member who can take responsibility for the social media channels operation of various B2C products. This position offers a unique opportunity to drive growth.

So, what will you be doing all day?

• Build social media communities across all the B2C products and different social media platforms.
• Strategy Development: Develop and manage seasonal social media and influencer marketing strategies tailored to global markets.
• Content Ownership: Plan, execute, and oversee the social media content calendar, ensuring seamless alignment with brand goals.
• Daily Engagement: Monitor and manage daily social content and implement strategies to foster community engagement and increase follower interaction.
• Collaboration: Work closely with creative teams to define seasonal content themes and ensure cohesive execution across channels.
• Influencer Marketing: Identify, build, and manage relationships with influencers and media outlets to amplify brand reach.
• Analytics and Reporting: Analyze campaign performance and provide actionable insights to optimize future strategies.
• Trend Spotting: Stay up-to-date with social media trends, emerging platforms, and best practices to keep the brand ahead of the curve.

This is the perfect job for someone with:

• Experience: Minimum of 3 years managing and growing social media channels for B2C products, with a strong focus on building and maintaining a cohesive brand identity.
• Communication Skills: Exceptional written and verbal communication skills in English.
• Social Media Expertise: Proficiency across major platforms, including Instagram, TikTok, Facebook, Reddit, and Twitter, along with a solid understanding of platform rules and measurement tools.
• Content Creation Skills: Ability to create compelling static and video assets using tools such as Canva, Figma, and Gen AI tools.
• Native video editing: Ability to create social media content natively on platforms such as TikTok, Instagram, CapCut, and more.
• Trend Awareness: Strong knowledge of current social media trends, best practices, and a basic understanding of B2C SAAS tools.
• Collaboration Skills: Ability to work cross-functionally with creative, marketing, and analytics teams.
• Analytical Thinking: Data-driven mindset with experience in analytics and reporting to measure and improve performance.
• Excellent written and verbal communication skills in English.

**At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**

The B2C team acts as an independent unit, leading diverse products in a startup state of mind. We are a highly collaborative, supportive and dynamic team that enjoys a fast-paced informal environment.

 Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.