Senior Social Media Manager

POSITION SUMMARY

As Senior Social Media Manager, you will lead both the strategic direction and day-to-day tactical execution of EarnIn’s social media presence across platforms including Instagram, TikTok, YouTube, Reddit, LinkedIn, and emerging channels. You’ll be responsible for developing and executing high-impact campaigns that drive engagement, community growth, and brand awareness across all EarnIn social media platforms. This includes driving EarnIn social media strategy, managing content calendars, posting schedules, community engagement, and paid and organic content budgets, as well as fulfillment of promotional activities.

You’ll work closely with the marketing and communications teams to ideate and launch campaigns, develop benchmark metrics, and measure the performance of social media programs. You’ll also partner with influencers and influential voices across platforms to extend the reach and resonance of EarnIn’s story, ensuring alignment with brand voice and goals.

The ideal candidate is a creative, passionate, organized, and forward-thinking leader with a proven track record of audience development, social engagement, influencer collaboration, and campaign execution. You are deeply collaborative and creative, driven by a desire to build authentic community and amplify innovative, customer-loved products through compelling storytelling.

The US base salary range for this full-time position is $157,000-$192,000 + equity + benefits. Our salary ranges are determined by role, level, and location.

This is a hybrid role with the expectation of working in our offices in Mountain View 2 days per week. 

WHAT YOU'LL DO:

• Develop comprehensive channel strategy across Instagram, TikTok, YouTube, Reddit, LinkedIn, and other relevant platforms—tailored to the strengths and audience expectations of each
• Create and manage content that supports and builds the EarnIn brand among current and future Community Members, with platform-native content across each channel.
• Develop KPI and reporting structures for weekly, monthly, and quarterly performance updates to leadership, with channel-specific insights and benchmarking.
• Co-marketing campaigns with EarnIn partners, research organizations and employer partners.
• Drive channel growth and engagement, without sacrificing EarnIn’s relationship with its communities.
• Contribute to the development of brand campaigns, partnerships, and activations—designed for high engagement across all channels. 
• Drive development of social influencer and KOL program. Regularly interface with influencers and other key organizations to drive awareness and engagement.
• Build and lead a high-impact influencer program focused on expanding reach, driving engagement, and attracting new audiences across social platforms.
• Monitor competitor activity and content trends across each platform to inform EarnIn’s creative strategy.
• Stay active in conversations on Reddit, LinkedIn, TikTok comments, and other channels to engage authentically and build trust.
• Amplify relevant company news and announcements.
• Engage daily with the community by responding to comments, DMs, tags, and shares across all active platforms.
• Lead reputation management efforts, capturing customer questions and feedback on public forums and routing them to the appropriate internal teams.

WHAT WE'RE LOOKING FOR:

• 7+ years of professional experience in social media management for a consumer facing brand. 
• Direct experience managing multi-platform content and community engagement on Instagram, TikTok, YouTube, Reddit, and LinkedIn.
• Deep understanding of channel-specific trends, algorithms, and best practices—especially short-form video, meme culture, and platform-native storytelling.
• Experience working with agencies and creators across different platforms, from TikTok influencers to Reddit moderators to LinkedIn advocates.
• Expertise in social listening, content strategy, campaign ideation, and execution across both direct-to-consumer (DTC) and B2B segments.

#LI-Hybrid