Senior Salesforce Administrator

Penlink, the leading authority in digital intelligence, offers comprehensive solutions tailored for law enforcement, national security, the defense sector, financial institutions, and enterprises. Our expertise lies in seamlessly integrating extensive digital evidence with open-source intelligence gathered from a vast array of sources, harnessing the power of AI for critical insights

Penlink is seeking an experienced, hands-on Senior Salesforce Administrator to own the administration, configuration, optimization, and ongoing development of our Salesforce environment. You’ll build and improve Salesforce solutions, troubleshoot complex issues, and translate business requirements into scalable, reliable functionality. This role combines strong technical expertise with business acumen, attention to detail, and the ability to independently manage projects from requirements through implementation, including the configurations, automations, and processes that support quoting, pricing, product management, and other sales operations.

YOUR RESPONSIBILITIES

Salesforce Configuration, Automation & Development

• Design, build, and optimize complex Salesforce Flows and advanced configurations, including custom objects, validation rules, record types, and approval processes.

• Troubleshoot complex issues, including automation conflicts and Flow failures; investigate existing Apex code, collaborating with developers on larger changes.

• Analyze existing automations to reduce technical debt and improve performance.

• Assess downstream impacts and develop testing and deployment plans before releasing changes.

Salesforce CPQ & Sales Process Configuration

• Administer Salesforce CPQ, including product catalogs, bundles, multi-currency price books, pricing rules, discounting, approvals, and quote generation.

• Own the technical implementation of approved pricing structures and product configurations; business pricing decisions remain with stakeholders.

• Maintain and troubleshoot the quote-to-contract lifecycle, including contracts, assets, amendments, and renewals.

Salesforce Administration, Security & Support

• Manage users, roles, profiles, permission sets, sharing rules, and access controls.

• Serve as the primary contact for Salesforce support requests.

• Maintain data quality and build reports and dashboards for administration and data validation.

• Monitor platform health, security, and integrations with ERP, finance, tax, and other systems; evaluate release impacts; support user training and documentation.

Project Ownership & Continuous Improvement

• Independently own Salesforce projects from requirements through deployment and validation.

• Collaborate with Sales, Finance, Customer Success, and IT to deliver effective solutions.

• Manage competing priorities, document significant changes, and communicate status and risks clearly.

Required Qualifications

• Salesforce Certified Administrator certification.

• 4+ years of hands-on Salesforce administration experience, preferably within a complex, highly customized Salesforce environment.

• Demonstrated experience designing, building, and troubleshooting advanced Salesforce Flows and automation.

• Strong proficiency with custom objects, validation rules, record types, permission sets, sharing rules, and advanced Salesforce configuration.

• Experience independently implementing Salesforce enhancements and managing changes through testing and production deployment.

• Working knowledge of Apex and the ability to understand, investigate, and troubleshoot existing code, with developer support available for complex modifications.

• Strong analytical and problem-solving skills, including the ability to diagnose issues involving multiple interconnected Salesforce processes.

• Experience supporting business-critical sales processes and working directly with cross-functional stakeholders.

• Exceptional attention to detail, with a disciplined approach to testing, validation, and quality control.

• Ability to independently manage projects, prioritize competing requests, and deliver reliable solutions with limited supervision.

• Strong communication skills and the ability to translate technical concepts into practical business recommendations.

Preferred Qualifications

• Salesforce Advanced Administrator, Platform App Builder, or other relevant Salesforce certifications.

• Hands-on experience with Salesforce CPQ or comparable quoting and pricing solutions.

• Experience managing complex product catalogs, price books, pricing rules, discount structures, and approval processes.

• Familiarity with subscription-based business models, renewals, ARR, and related revenue operations processes.

• Experience with Salesforce integrations, APIs, and third-party applications.

• Experience identifying and reducing technical debt within an established Salesforce environment.

• Familiarity with AI-assisted development and troubleshooting tools.

• Bachelor's degree in Computer Science, Information Systems, Business, Finance, or a related field, or equivalent practical experience.