Senior Product Marketing Manager - Business Solutions

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As a Senior Product Marketing Manager I – Business Solutions, your role is to guide business owners through our suite of business management tools, such as Payroll, Accounting, and Tax products, in a clear and engaging way, helping them realize the potential of these solutions in managing and growing their business. You have a knack for understanding their needs and pointing them to the right tools and solutions. 

You bring analytics and user insights together to develop and optimize the acquisition and customer marketing strategy to drive revenue. You are passionate about finding a solution for our service professionals (our Pros) and build delightful, on-brand experiences. You are comfortable working cross-functionally (e.g., marketing, product, business operations, customer success, strategy & operations, and sales) to perform customer research, develop strategy, collect requirements, and manage asset production. You feel at home when using data to make decisions, whether through analytics, user research, customer feedback, or sales team feedback.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our Pros. Our success is their success.

What you do each day:  

• Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop effective product marketing strategies for business solutions products (Payroll, Accounting, Tax).
• Serve as an example and mentor to junior team members
• Shape market perception and enhance storytelling through the development of compelling product messaging and content
• Plan and coordinate go-to-market strategies, ensuring a unified approach to launching new Payroll, Accounting, and Tax products.
• Orchestrate product launch activities with cross-functional teams to maximize product uptake and visibility
• Monitor and track product performance throughout and after the launch and refine our approach based on real-world feedback
• Empower Sales and Customer Success teams with essential tools and narratives, enabling them to communicate the product’s story compellingly and effectively
• Manage post-launch optimization efforts, addressing market shifts and leveraging new opportunities to sustain product momentum

Qualifications: 

• 7+ years of experience in Product Marketing, Operations, Strategy Consulting, or related field
• Bachelor's degree in Marketing, Business Administration, related field, or equivalent work experience
• Familiarity with Payroll, Accounting, and Tax products preferred.
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
• Experience and understanding go-to-market strategies, approaches and levers
• Proven track record of collaborating cross-functionally to achieve shared KPIs
• What will help you succeed in this role:
• Experience with small business owners; home service business trades preferred
• Strong copywriting skills with the ability to translate complex financial or operational material into comprehensible insights.
• Empathy for the customer
• Creative problem-solver, motivated to test and learn
• Excellent communication skills
• Prompt attention to detail

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-SG1#LI-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $121,600-$152,000 + Equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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