Senior Product Manager, Personalization

We are seeking a Senior Product Manager, Personalization to bring FIGS' vision of personalized digital shopping experiences to life. This role will work closely with UI/UX, Marketing, Data & Analytics, Engineering, and Site Merchandising to ship features, optimizations and experiments quickly & successfully. Reporting directly to the SVP of Ecommerce, this highly impactful role will lead our thinking around how to grow FIGS’ e-commerce business by developing personalization strategy & experiments, and launching features to deliver measurable improvements in customer LTV. 

What You’ll Do

• Launch & optimize personalized digital shopping experiences end-to-end, ensuring high-quality implementation that meets customer needs and business objectives
• Create, communicate, and execute on a quarterly product roadmap to bring MVP personalized experiences to life, including detailed product requirements for features and A/B tests
• Partner cross-functionally on key initiatives to bring personalization to life, including:
• Data & analytics: Customer segmentation strategy and sprint-based test & learn program
• Engineering: Implement & optimize the personalization tech stack
• Marketing: Content calendar, brand messaging, and creative development
• Synthesize experiment results & customer data into actionable insights and product recommendations to present to cross-function partners and executive leadership
• Monitor personalization performance metrics daily, identify anomalies or opportunities, and proactively recommend optimizations to improve customer experience and business outcomes.
• Create and maintain comprehensive documentation of personalization rules, segment definitions, journey maps, test results, and best practices to enable knowledge sharing and scalability
• Conduct competitive analysis and industry research to identify emerging personalization trends, tactics, and technologies that could benefit FIGS
• Manage relationships with technology vendors and external partners to ensure successful implementation, optimization, and support of personalization tools

Qualifications:

• 7+ years in product management with previous experience launching and scaling personalization programs, preferably in the DTC, retail and/or fashion industries
• Bachelor's degree in business, marketing, engineering, or a related field (Master's degree preferred)
• A self-starter who can translate high-level strategy into actionable plans
• Sufficient technical fluency to ask the right questions and make informed trade-offs with engineering
• Strong understanding of customer segmentation, journey mapping, and experience design across digital channels including web, mobile app, email, and SMS
• A proven track record of driving significant conversion improvement through A/B testing
• Outstanding communication skills with ability to translate complex technical concepts for non-technical audiences and build alignment across diverse stakeholder groups
• Proven track record of successfully managing complex, cross-functional projects with multiple stakeholders and competing priorities in fast-paced environments
• Highly organized and detail-oriented with strong project management skills and ability to juggle multiple initiatives simultaneously

FIGS Compensation and Benefits

Pay Range

• At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $140,000 and $175,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience. 

Additional Compensation and Benefits 

• Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan  
• Annual bonus: This position is eligible to participate in the FIGS annual bonus program

• Other compensation and benefits offered include: 
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance  
• Amazing 401(k) program, with a company match up to the first 6% of your contribution
• Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
• FIGS sponsored Uber Eats voucher for in-office weeks
• Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…

*Benefits eligibility is determined by hour requirements and length of service 

A little bit about us…

FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand.

Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.