Senior Performance Copywriter

About Us

At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner.

The Role 

We’re hiring a Senior Performance Copywriter to join our growth-focused creative team. This role is crafted for a highly creative thinker with a deep understanding of paid social, a strong performance marketing lens, and the ability to craft narrative-driven concepts that convert. You will focus primarily on driving performance outcomes across Meta, YouTube, TikTok, and emerging channels—especially within short-form video and paid social ad formats.

This is not just about writing ads—it’s about conceptualizing and iterating performance-first ideas that can be tested, measured, and scaled. You'll partner with creative strategists, media buyers, and video editors to bring data-driven storytelling to life in a way that resonates with our practitioners and delivers real business results.

Responsibilities:

• Concept, write, and iterate creative for paid social, performance video, and landing page assets with a focus on measurable outcomes (e.g., hook → problem → solution, thumb-stopping openers, clear CTAs)
• Own the copy performance loop—analyzing engagement (e.g., thumb stop rate, ThruPlays, watch time, % watched) and downstream conversion metrics (CTR, Cost Per Trial, CAC) to double down on top-performers and deprecate under-performers
• Collaborate closely with the Paid Media, Brand, and Creative Strategy teams to translate test results into refined messaging strategies and scalable creative frameworks
• Stay on the pulse of social media trends, hooks, and memes, adapting them into platform-appropriate creative that aligns with the SimplePractice tone of voice and drives performance
• Propose and test “outside-the-box” ideas, bringing a healthy appetite for experimentation to every brief
• Leverage and experiment with AI tools (ChatGPT, Gemini, Claude, etc.) to streamline ideation, scripting, and iterative testing cycles
• Develop scalable systems for message testing, audience segmentation insights, and variant analysis
• Work with designers and video editors to shape scripts, UGC prompts, for use in full-funnel performance campaigns

Desired Skills & Experience:

• 5+ years of performance marketing or creative strategy experience (in-house or agency), with a strong concentration in paid social, performance creative, and digital video
  
• A natural performance thinker: you understand how metrics map to creative—CAC, Conversion Rate, Cost per Trial, % Watched, ThruPlays, Thumb Stop Rate—and can reverse-engineer performance winners
• Portfolio demonstrates data-informed creative ideation that drove measurable growth outcomes
• Deep platform knowledge—especially Meta, TikTok, and YouTube—with an ability to flex across new channels and formats
• Comfort navigating high-velocity creative testing environments and shaping creative based on real-time data
• Sharp copywriting skills with strong instincts for narrative pacing, clarity, and emotional resonance
• High degree of trend fluency—you can translate what’s performing on TikTok or Instagram into “SimplePractice-appropriate” assets
• Open-minded and curious—you’re excited to co-pilot creative ideation with AI tools and willing to test bold or unconventional approaches

Bonus Points:

• Prior experience writing for B2SMB, healthcare, or SaaS is a strong plus
• Familiarity with creative performance testing frameworks such as creative matrices, hook libraries, or message hierarchies

Tools We Use:

• Creative: Figma, Frame.io, Adobe CC
• Project Management: Asana, Notion
• Analytics & AI: Google Analytics, Meta Ads Manager, Rockerbox MTA, Claude, Gemini

Base Compensation Range

$94,000 - $118,500 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at [email protected].