Senior Paid Search Specialist (SEM)

Senior Paid Search Specialist (SEM) 

We are seeking a highly skilled Senior Paid Search Specialist (SEM) with a passion for digital marketing and cybersecurity. In this role, you will manage multi-million-dollar paid search campaigns at scale, driving measurable business results through data-driven strategies and innovative problem-solving. You will work with leading advertising platforms and collaborate with a talented digital marketing team to achieve ambitious growth goals. 

If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment. 

Key Responsibilities 

• Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads. 

• Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization. 

• Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS. 

• Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights. 

• Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly. 

• Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership. 

• Leverage AI-driven tools for automation, ad copy, analysis and reporting.  

• Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives. 

• Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge. 

Qualifications 

• Bachelor’s degree in Marketing, Digital Media, or a related field. 

• 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets. 

• Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center. 

• Strong understanding of digital marketing and business KPIs.  

• Proven success with A/B and multivariate testing. 

• Proficiency in analytics platforms; Google Analytics & Adobe Analytics experience preferred. 

• Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment. 

• Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences. 

• Relevant certifications (Google Ads, SA360, Microsoft Ads) required. 

• Experience with automation, scripts, or bulk campaign management tools is a plus. 

• Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).  

• Prior experience marketing cybersecurity products is a plus.