Veriforce is the fastest-growing SaaS-technology and services company in the global supply chain risk management market. We help industry-leading companies create and maintain operating cultures and work environments that optimize safety, promote sustainability, and foster collaboration across a broad spectrum of internal and external stakeholders. What separates Veriforce from the rest is our people. We hire highly-intelligent, growth-minded individuals that team well and continuously look for new, better ways of solving business challenges.
Veriforce LLC is a leading provider of comprehensive workforce management solutions, specializing in contractor and employee qualification and safety compliance. Our innovative technology platform and industry expertise enable organizations to streamline compliance processes, mitigate risk, and ensure the safety and competence of their workforce. With a commitment to excellence and a focus on customer success, Veriforce is trusted by leading companies across various industries to manage their workforce compliance needs effectively.
We are seeking a highly skilled and experienced Senior Marketing Operations Manager to lead our Marketing Operations function for the Americas region. This role is pivotal in ensuring the efficiency, effectiveness, and scalability of our marketing efforts by overseeing data and analytics, marketing automation, and our marketing technology stack. The ideal candidate will also manage shared service resources, including digital marketing and content marketing, to drive impactful campaigns and business growth.
Key Responsibilities:
- Oversee and optimize the marketing technology stack, ensuring seamless integration and alignment with business goals.
- Manage and enhance marketing automation processes in Pardot and Marketing Cloud, including lead scoring, nurturing, segmentation, and reporting.
- Drive data and analytics initiatives, ensuring marketing teams have access to accurate insights for decision-making.
- Develop and implement process optimization strategies to improve marketing workflows and campaign execution.
- Lead, mentor, and develop a team of shared service resources, including digital marketing and content marketing professionals.
- Collaborate with cross-functional teams to ensure marketing operations support demand generation, pipeline growth, and revenue objectives.
- Own data governance, reporting and performance measurement for marketing campaigns, pipeline attribution, and customer engagement.
- Ensure compliance with data privacy regulations and best practices related to marketing operations.
- Stay updated on emerging trends and technologies in marketing operations, bringing innovative ideas to enhance efficiency and effectiveness.
- Ideally, manage and optimize ABM platforms such as 6sense or Demandbase to support targeted account-based marketing initiatives.
Qualifications & Experience:
- 8+ years of experience in B2B marketing operations, with a strong background in data, analytics, and marketing automation.
- Proven expertise in Pardot and Marketing Cloud (or similar marketing automation platforms), including campaign setup, automation workflows, and reporting.
- Strong understanding of marketing technology stacks, CRM integrations (e.g., Salesforce), and extensive experience with data governance.
- Hands-on experience with ABM platforms such as 6sense or Demandbase is a plus.
- Demonstrated ability to manage and develop teams, including shared service resources.
- Exceptional project management skills, with a track record of successfully leading complex marketing operations projects.
- Experience in process optimization and workflow improvements to enhance marketing team efficiency.
- Strong analytical skills with the ability to interpret data, generate insights, and drive data-informed decision-making.
- Excellent communication and stakeholder management skills, with the ability to collaborate across departments.
Here are just a few of the great reasons you should join our team!
- We are mission-focused and mission-driven to help bring workers home safe every day. Our training products and compliance platform help keep workers safe.
- Work with a global team! We have colleagues and customers across North America and overseas.
- Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to work.
- Veriforce provides
- 100% paid employee medical and dental insurance
- Monthly contributions to Health Savings Accounts
- A 401(k) match that is immediately fully vested
- Outstanding time off benefits
- Paid time off for volunteer activities
All job offers will be contingent on successful completion of a drug screen and background check.
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