Senior Manager, Retention – Owned Media

Job Description:

Job Description for Senior Manager, Retention (Owned Media)  

7-10 years of experience.

We are looking for a strategic and execution-focused Senior Manager, Retention to lead lifecycle marketing initiatives across email, SMS, and emerging owned channels.

This role will own retention strategy for multiple client accounts, manage and mentor a team, and collaborate cross-functionally with media, creative, and analytics teams to deliver measurable impact.

Key Responsibilities:

• Assist in leading channel strategy, performance, and innovation across multiple client accounts
• Serve as point-of-contact for key clients, driving retention strategy aligned to business goals, brand voice, and customer lifecycle
• Manage, mentor, and grow a team of retention marketers; foster a collaborative, feedback-driven environment
• Guide development and optimization of lifecycle flows, campaigns, testing roadmaps, and segmentation strategies across email and SMS
• Collaborate closely with Creative, Paid Media, Analytics, and Client Services teams to ensure unified, high-performing marketing programs
• Translate retention performance into clear, compelling insights and recommendations for internal and external stakeholders
• Identify new tools, platforms, and process improvements to drive innovation, efficiency, and results across accounts
• Contribute to agency thought leadership, process development, and new business efforts as needed

Qualifications

• 7–10+ years in retention or lifecycle marketing, with significant agency-side experience managing multiple clients
• 3+ years leading a team with direct management responsibilities
• Deep expertise in Klaviyo, Postscript, Attentive, or comparable ESP/SMS platforms
• Proven ability to develop and present retention strategy to senior client stakeholders
• Strong analytical skills and comfort with performance reporting and marketing KPIs (LTV, repeat rate, AOV, churn, etc.)
• Exceptional communication, leadership, and cross-functional collaboration skills
• Comfortable operating in a fast-paced, high-growth agency environment

Bonus Points For

• Experience supporting subscription, loyalty, or membership-based brands
• Exposure to CDPs, data pipelines, and customer segmentation platforms
• Familiarity with tools like Looker, Google Analytics, and Shopify

Cart.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.