Senior Manager, Off-Premise Marketing

10 West Walnut Street
Pasadena, CA 91103

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.

A key member of the IHOP restaurant Off-premise marketing team, the Senior Manager, Off-Premise Marketing

is responsible for developing product strategies across IHOP ‘N Go ordering, catering, 3rd party delivery, digital promotions, and virtual brands that will drive sales growth. This role will manage strategy, new product development and improvements, testing and system-wide rollouts. This is a fast-paced, high-growth area for IHOP, and the right candidate will be a strategic thinker, innovative, business minded, adept at managing multiple priorities and catalyzes team performance.

Reporting to the Director, Brand Calendar & Product, this role will be responsible for increasing sales of IHOP Off-premise programs. The Associate Manager, Off-premise marketing will report to this leader.

Responsibilities:

• Leads off-premise marketing projects including, but not limited to, IHOP ‘N Go ordering, catering, 3rd party delivery, digital promotions and virtual brands
  • Lead team of one Associate Off-premise Marketing Manager and provide coaching
  • Strategy
    • Lead off-premise marketing strategies including IHOP ‘N Go ordering, catering, 3rd party delivery, digital promotions and virtual brands in partnership with Brand Calendar Director
    • Own off-premise menu and offer pipeline development
  • Plan, develop, test and implement new programs and initiatives
    • Serve as primary point of contact and content expert
    • Sets project objectives, strategy, positioning, and/or menu role
    • Develops and gains alignment on success criteria
    • Proactively seeks out information from others outside of immediate team to improve projects
    • Develop new product concepts, initial product names and positioning
    • Manage brainstorming of new menu items and platforms
    • Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value
    • Develops menu, pricing, and promotional initiatives to build delivery and online orders, sales, and profitability
    • Maintains effective cost controls in support of these initiatives and all promotions with 3rd party partners
    • Sets and drives to deliver clear, realistic project priorities, expectations, milestones, and timelines in partnership with PMO; communicates these to all stakeholders
    • Lead cross-functional team to implement - managing time and resources efficiently; delegating to cross-functional team as needed
    • Review materials to maintain accuracy/consistency
    • Analyzes performance and makes quality decisions and fact-based recommendations based on approved success criteria - balancing timeliness with data collection and stakeholder input, exercising reasonable consideration of both risk and reward when exploring opportunities
    • Update project performance to leadership, cross-functional team, and franchisees
    • Liaison with Business Anlytics driving thoughtful Core Menu analysis and recommendations to improve sales and profitability of the off-premise programs
    • Continuously evaluate and improve the end-to-end guest experience, including leading campaign postmortems and reporting
    • Evaluate impact of Core menu changes, product cost optimizations, calendar promotions, and all other initiatives on existing off-premise and catering programs and proactively identify recommendations to address potential updates
  • Responsible for system-wide rollouts
    • Develops creative briefs with a clear key message and effectively presents to agencies/internal teams
    • Partner with creative marketing and agencies on creative materials to ensure key messages are pulled through
    • Feeds into inventory planning for off-premise specific programs in partnership with supply chain team
  • Perform other responsibilities, as needed
• Leadership
  • Develops strong cross-functional relationships and is respected as a leader and subject matter expert internally and externally
  • Able to effectively influence to achieve mutual business success
  • Takes initiative to stay one step ahead of decisions and communication
  • Able to answer questions or seek out information in a timely manner
  • Understands the importance of being nimble and can quickly pivot self and team, if a project is directed differently by leadership
  • Supports positive partnerships with the franchise community and with key vendors
• Business Maturity
  • Looks for opportunities for innovation and demonstrates the confidence to recommend ideas, considering risks, benefits, and potential outcomes
  • Demonstrates accountability by identifying, addressing, and elevating issues quickly and effectively
  • Monitor business performance and clearly convey an understanding of the strengths and weaknesses of the business and/or function and how this might impact their objectives
• Executive Presence
  • Able to present projects with clarity and enthusiasm to the cross-functional team, leadership & franchisees
• Learning Acumen
  • Consistently looks for opportunities to improve
  • Leverages lessons learned; reflects, learns, adjusts, and improves

Skills & Requirements:

• College degree required; MBA preferred
• MBA + 5-6 Years or BBA + 6-8 Years of experience in project management, business analytics, and/or marketing campaign execution
• Experience running direct-to-consumer platforms and programs within a national restaurant chain strongly preferred
• Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
• Franchise experience preferred
• Experience leading a team of direct reports
• Demonstrable knowledge of tactical planning and analytical evaluation
• Ability to prioritize, problem-solve and respond quickly to changes in direction
• Excellent customer service, ability to establish strong working relationships with internal/external partners, franchisees and lead cross-functional team
• Strong organization and attention to detail
• Strategic thinker with strong negotiation, presentation, and written/verbal communication skills
• Proficient in Microsoft Office
• Base Salary: $145k

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.

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