Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $38 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Senior Manager, Partnerships Marketing is responsible for implementing brand partnerships strategy across Authentic’s Lifestyle & Entertainment portfolio, with an emphasis on action and outdoor. The Senior Manager is an influential leader who drives marketing innovation through partnerships with brands, celebrities, influencers, artists, and retail partners. This role is responsible for defining and developing strategic partnershipswith KPI’s (key performance indicators) specific to each brand and for developing the communication process for internal stakeholders and is accountable for driving and executing breakthrough initiatives that move the needle. This position will liaise regularly with internal and external partners to assure that partnership goals are being met and that they support key sales and brand initiatives.
What you’ll be working on
- Grow Authentic's partner database through continuous research of potential partners and generate interest to drive collaborations, through outreach, focused on action, sports and outdoor
- Manage licensing deals with partners and ensure systems are updated
- Lead the development of pitch decks and support collateral for brand partnership pitches
- Participate in brand strategy discussions and planning; align potential partners with target consumer and retail audience; determine partnership tearing structure (Celebrity, Designer, Brand, Retail, etc.)
- Partner with business development in structuring agreements, negotiating terms and see deal through to completion
- Work closely with Brand Marketing to develop activation plans for partnerships tied to overall brand marketing strategy
- Identify seasonal partnerships needs by brand; make recommendations, present findings to key stakeholders, and execute follow-up action plan
- Participate in key sales and marketing presentations as necessary
- Assist the team in deepening our relationships with existing partners
Must Haves
- Bachelor's degree in business, communications, marketing, or related field preferred
- 5+ years’ experience in fashion, consumer products, creative agency, marketing, retail, or related field
- Resourceful team player with high energy and a passion for product, entertainment, trends, fashion, culture, and marketing
- Enthusiastic, high-energy professional with a can-do attitude
- Highly motived self-starter with a passion for the brand and entertainment spaces
- Ability to operate with a high level of autonomy and to manage expectations at all levels of the organization
- Excellent communication skills with the ability to convey ideas and present their work with ease both written and orally
- Strong interpersonal skills and ability to collaborate effectively with cross-functional teams
- Ability to manage own workload and meet deadlines while tackling challenges head-on and adapting to shifting priorities
- Accomplished time and attention manager, with strong organizational & prioritization skills
- Ability to self-manage and follow through to ably meet multiple, concurrent deadlines
- Working knowledge of Microsoft Word, Excel, PowerPoint, and Outlook
Primary Location Salary Range:
$95,000 - $115,000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing [email protected].
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
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